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Competition in the Global Automobile Industry
Competition in the Global Automobile Industry
Competition in the Global Automobile Industry
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Executive Summary
The automobile industry can be considered one of the most competitive industries that exists today. The production has to be flawless, the employees hardworking and the managers fully aware of their product. This case study discusses the Toyota production plant in Georgetown, Kentucky.
In July of 1988 Toyota Motor Manufacturing (TMM), USA began producing Toyota Camry sedans. Toyota implements the Toyota Production System (TPS) in their Georgetown plant, similar to all other production facilities. This system reduces cost by eliminating waste. Excess production consumes extra space and human resources to control the products. The two governing principles that Toyota modeled the TPS system after are Just-In-Time (JIT) production and Jidoka. JIT emphasizes the process of producing only what is needed when it is needed. Jidoka focuses on making any production problems instantly self-evident and production would cease when a problem arose. Toyota performs Jidoka by using andon cords to highlight with buzzers and lights the step with the non-compliance. Toyota uses these processes to outperform its competitors and deliver a high quality product.
The Georgetown production plant uses Kentucky Framed Seat (KFS) to supply the seat sets for the entire production taking place at the plant. KFS follows a JIT system of production. When the body shells are finished with the paint line the information about the car is sent to KFS. This information enables KFS to ship out the corresponding seat sets in the correct amount of time to synchronize when the car arrives at final assembly and the seat sets are needed to be installed.
In April of 1992 the Georgetown plant began to experience a decreasing run ratio....
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...ts as much as possible. Any other quick remedies to prevent seat damage, caution labels, protective packaging/coating, etc. should be instigated in the short-term.
In the long term, the costs associated with the increased delivery frequency, off-line corrective action, special packaging etc. would be prohibitive and a solution to the problem must be sought that can be monitored within the TPS. A design change to prevent damage to the seats will be found through the root cause analysis and therefore the frequency of any future seat defects will be low enough that interruptions to the production line will be tolerable. The electronic ordering system could be implemented within a year to ensure that seat orders from KFS are accurate and traceable. This system could then be expanded to include all vendor supplied components in the months following it's introduction.
Any short term gains achieved by not solving the problem on the line will not outweigh the long term gains that can be achieved by sticking to the tried and true TPS philosophies. Friesen needs to immediately cease the current deviation to the standards, and return to the proven jidoka and andon processes, which include implementing the "five whys" (see example, Appendix B), to truly uncover the root cause of the seat defects and find a long term solution.
Who would have thought that a business as large as Toyota would have stemmed from an Automated Loom invention? Sakichi Toyoda wanted to make a positive contribution to society, with watching his mother wove cloth by hand, Sakichi set out to improve the weave industry. Sakichi invented a winding machine and opened his own business to sell it. However, Japan’s economy took a turn for the worse and Sakichi was forced to resign from the company. Misfortune did not cease him. He continued with his innovations which led to him and his son, Kiichiro, inventing a fully automatic loom. They started their own textile business known as Toyoda Automatic Loom Works.
According to Toyota, they have undertaken a manufacturing revolution that has fundamentally changed established practices; all the way back to the product development and design. They have done this by integrating four areas: design, production engineering, procurement, and component supply. They have achieved higher quality at lower costs by creating standardized, multipurpose components. Also the reduction in cost has heightened the value and fortifies the competitiveness of product. To do this, Toyota has required intensive coordination with its suppliers. Another factor of their Integrated Low Cost is that Toyota steadily feeds cost improvements back into the product to raise their value along with the fact that four Toyota’s seven corporate auditors are outside corporate auditors.
Toyota Motor Corporation is a Japan based company, whose headquarters are located in Aichi Prefecture. The company was founded by Kiichiri Toyoda in 1937. Currently the company’s CEO is Akio Toyoda. Toyota is basically into cars and it is one of the top players in the world in this industry. Toyota also owns two other brands namely Lexus and Scion, which gives the company a lot of advantage over it’s other competitors. Toyota manufactures sedans, saloons, suvs, muvs, pick-up trucks and buses. During the year 2013 Toyota had approximately 333,498 employees, who were working globally. In March 2013, Toyota was ranked as the thirteenth biggest organization globally in terms of its revenue. In the following table we can see the financial report of Toyota Motor Corporation in the year 2013-
(5) Liker, Jeffrey K. The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. New York: McGraw-Hill, 2004. Print.
In the auto mobile sector, General Motors and Toyota are the two biggest player that rank in the world ranking of manufacturers (OICA, 2010). Toyota corporation faces prosecution for covering up severe safety problems with “unintended acceleration,”according to court documents, and continuing to make cars with parts the FBI said Toyota “knew were deadly” (Ross et al., 2015). The brakes of the vehicles are defect because it is unable to break when the pedal is press; besides that, another problem arises when the model vehicles that is equipped with keyless ignition cannot turn off their ignition even when the ignition buttons only requires 3 second to stop the engine due to the poor instruction manual that is not posted on a place that is visible to the driver in times of crisis (Ross et al., 2015). The issues with the brakes shows that Toyota is doing a irresponsible business by acting it out unethically such as putting their sales level over the customers safety which is similar to the General
Its objective is to integrate people, process, and technology. Toytoa’s product development procedure is essentially different from a manufacturing process. Its backbone is not visible, but knowledge and information which are untouchable. The product development’s cycle time is much longer than hours. It usually takes weeks or even months. The production chains are non-linear and multi-directional. Workers are no longer manufacturing workers but specialists with high diverse technology. This product development strategy is viable for Toyota. This is because this strategy does help Toyota to prolong the life cycle of current product. For instance, Toyota Camry is a very successful current product which is prolonged its life. Camry has been made since 1980s. Camry is set at an middle-high level of family veichle. After 30 years development, Camry is still very famous all over the world. This cannot be separeted by Toyota’s successful product development strategy. One of the key features of the Toyota product development system is functional engineering managers. They are primarily teachers in the Toyota system, who are the most technically competent engineers, with the highest levels of experience. Toyota’s management group is consist of high educated experts. They were all engineers and their technical excellence is very famous. But recently, Toyota’s product development system does not work very well. In
The lifecycle of the Global Car & Automotive Manufacturing industry is in a mature stage of its lifecycle.
Different nations within which Toyota operates have different political, technological, social, and cultural environments. To safeguard the company’s overall image, there must be effective communication between the head office and regional quarters. This is especially important in the area of quality control, as Toyota currently grapples with safety issues facing several of its car models.
Toyota Motor Corporation is one of the largest automakers in the world. At its annual conference in Tokyo on May 8, 2008, the company announced that activities through March 2008 generated a sales figure of $252.7 billion, a new record for the company. However, the company is lowering expectations for the coming year due to a stronger yen, a slowing American economy, and the rising cost of raw materials (Rowley, 2008). If Toyota is to continue increasing its revenue, it must examine its business practice and determine on a course of action to maximize its profit.
Toyota Motor Corporation is a very successful automobile manufacturer that is recognized globally. They have continued to obtain and retain a competitive advantage over their counterparts, despite recalls over many years. Regardless of recalls, Toyota has been quick to rectify their shortcomings and continue to lead within the automotive industry with their innovative measures. In this essay, I will discuss key internal factors for Toyota. Within those factors will include Toyota’s core competencies, which are what they do really well in comparison to their competition, three of their strength’s, which will include their posture within the automobile market and their heavy focus on research and development, and two of their
After General Motors (GM), Toyota Motor Corporation is the second largest automotive maker around the globe; although, Toyota ranks in first place in profit, revenue and net worth. Toyota was established by Kiichiro Toyoda in 1937, as a by-product of Sakichi Toyoda's Toyota Industries Company, to produce Toyota automobiles. Headquartered in Bunkyo Tokyo, Japan (as well as Toyota, Aichi); Toyota offers pecuniary services with their Toyota Financial Services division. Toyota Industries, along with Toyota Motor Corporation, make up the Toyota Group. The Toyota Group consists of Daihatsu Motors, Scion, Lexus, Fuji Industries, Yamaha Motors, Isuzu Motors and of course, Toyota Motors. Toyota Motor Corporation operates globally with the automobile industry, which includes 522 worldwide subsidiaries (Toyota, 2010) (Sagepub, n.d.).
In 1950s, Toyota has developed lean thinking. The Toyota Production System aspires to minimize waste and increase efficiency while at the same time enhances its product quality. From this initiative, Toyota managed to widen its competitive edge by employed fewer employees in the car production with a small number of flaw products.
Toyota has implemented many different systems such as performance monitoring software, the Just in time (JIT) inventory system, electronic quality control system, communication system and information system thought out their value chain which enable to make correct decision during the manufacturing process. They have identified that having large inventories of spares cost them extensive capital and they have implemented the Just in time (JIT) inventory system which advices the suppliers the exact spares that the product line required and provides a time frame. Toyota adopted continuous learning and embraces change allowing their staff to research and innovation (Toyota
company, and became a production engineer that managed the production of the Toyota car manufacturing plant. He saw how Toyota’s development was lower and more wasteful than that of the American automotive industry in Detroit. So he came up with an idea to eliminate the waste that Toyota was making. He then implemented his program that would lower costs, waste, and raise the efficiency of Toyota. This program was called the Just-in-Time Program. After the program started, Toyota climbed the manufacturing ladder quickly, due to Ohno’s