Toyota SWOTEW And Industry Analysis: Toyota Industry Overview

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TOYOTA OVERVIEW & INDUSTRY ANALYSIS

1. TOYOTA CORPORATE OVERVIEW
Toyota Motor Corporation has been around for over 75 years competing in the automotive industry since the 1930’s. This Japanese company manufactures, assembles, designs, and sales cars, trucks, SUVS, minivans, and related parts and accessories conducting its business worldwide with 53 overseas manufacturing companies in 28 countries and regions. Toyota 's vehicles are sold in more than 170 countries and regions. 1
According to the World Investment Report, Toyota is ranked number 2 on the world’s top non-financial Multinational Enterprises (MNE). As of March 31, 2016, Toyota net income has jumped to $19.271 billion,an increase of 6.4%.2

2. TOYOTA GLOBAL VISION
Toyota will lead
3.4 Number and Sizes of Competitors
The competition in this industry is extremely and the trend is only increasing. Internal competition includes pricing, quality, and product innovation, while external competition includes the other forms of transportation such motorcycles, scooters, public transportation, etc.

3.5 Stage of the Industry Lifecycle
The lifecycle of the Global Car & Automotive Manufacturing industry is in a mature stage of its lifecycle.

3.6 Value Chain Model
3.7 Competition Analysis
Toyota Motor Corporation
Toyota has incorporated a market share of 9.3% in the automotive manufacturing industry. This multinational corporation has generated an estimate of $250 billion in overall revenue. Toyota has an employment of over 330,000 people, which the majority of its employees work at manufacturing facilities. The core products of Toyota include small and medium-size
Volkswagen AG
General Motors Corporation
Ford Motor

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