As we enter the new year, many business owners have still not grasped the concept of Facebook and social media marketing. While many do “get it” and are showing effective results and “social” activity on their pages there are too many cases of business pages not being consistent with their message and/or posting strategies. Every message that is posted from your business page should be carefully thought out to attract the most engagement and have purpose behind it. Your time and others is so important. To not be strategic can become a waste of time and may lose fans because of the lack of important information, too many posts and other ways.
While some have declared Facebook pages as not effective and waste of time, it is hard to ignore a social network that is free to use and has a population of over 1.26 billion (10/6/13). Out of this group, 728 million are daily active Facebook users, including 128 million daily active users in the United States. Ignoring this market is not a wise move. Though there may be some types of businesses that may be a challenge to post on a daily basis, having a presence and being active shows that your business is human and the follower can make and keep the connection going with your (business) voice.
Today, we wanted to share other key benefits and reasons why building a strong presence on your Facebook page will be a great asset to your business and how to best use to your advantage.
Increase Your Leads:
Having a large gathering on a Facebook page is great but connecting with your “likes” through email and other forms outside of Facebook and social media is where you can keep and maintain a more effective outreach and long-term strategy for success. With Facebook seemingly reducing the number of ...
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...ome up with other alternatives in place of yours.
Why not set yourself up to be the most visible company business page possible? Can they be a little time consuming? Yes. Is it worth the potential of traffic to your website via social media and search engines? This is up to you. We believe it is and a healthy way to generate much free traffic and potential customers for your business.
The bottom line is that the active users and potential of Facebook is scary to pass up and not take seriously. There is so many reasons that putting the time in to be active and operating it effectively can make a world of difference in adding to your company’s overall growth. Facebook is one of the many gadgets in your toolbox to help you do the job.
For more great social media tips and advice, visit us on our archived blog area or follow us on Twitter and other social media sites.
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
Reflecting back on Joel Stein’s view that Facebook is just a place for self-branding, it is evident that this is false. Facebook is a place where someone can rhetorically analyze someone else and find out who they exactly are. Although people can post anything they want others to see, this is true off the screen as well. When people first meet, they only show the other person what they want them to see. Someone who uses Facebook more than someone who does not will have more of a relationship with the audience due to a stronger ethos, pathos and logos.
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.
1) See what social media channels your business is already on. Every business, even B2b, should have a Facebook, Twitter and LinkedIn. These are the most popular social networks and having a presence on these channels is necessary for your business 's reputation. I would recommend having a Google+ account purely for SEO purposes but don 't stress about posting content there consistently. There are a number of other social media networks like Pinterest, Instagram, Tumblr, etc. that could be beneficial for your business but only start if you can handle the upkeep!
and family, and also “meet like-minded people” ( Metz, par. 1). In some cases, business people such as Ron West, claim that he uses Facebook “to become acquainted with new customers”( par. 8). Yes, these types of websites are great tools to stay in touch with old classmatesand faraway family members. It is a great source of communication, but there is always a con to every pro. Even though users are connecting with others, users of social networks never know exact...
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
If you 're not careful about the information that you display on facebook, as a job seeker it can limit your opportunities. Facebook in general have privacy issues. Although there is a privacy settings the website is not a hundredth percent private. Even with the friend only setting , you have to be mindful that your friends knows individuals that are not your facebook friend who know other individuals. In other words if you 're engaging your self in inappropriate activity, having distasteful photos, discriminatory comments, employers and prospective employers may come across it which will hinder your opportunities to join that company. Theres also is a positive side to the impact on your professional life. Facebook can be useful when it comes to networking and getting yourself out there finding the right connections. There is a wide variety of professional that uses facebook to promote business, hiring events and briefly educated you about their company. Now thinking about the the negative and positive impacts of facebook how critical is facebook in your
In the modern day of social media, a web presence is a must. By using face book and twitter you can keep connect to your regular customers and advertise successfully. Through use of social media, your location can be passed to your customers. It is also a good way to keep in touch with the general public, to allow for feedback to further improve your business.
First of all, Facebook is a social network, which means it connects people around the world, allows us to make new friends around the world, builds more relationships, brings some new colors to life. It is very beneficial for
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern businesses, but necessary. The biggest reason social media is so important to businesses is the size of the audience that they can reach. From a public relations standpoint, social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly.
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.
Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world. With 1.23 billion monthly active members, Facebook has certainly surpassed all other social sites. To put it in perspective that is roughly one-sixth of the entire world’s population. According to his book, Introduction to Digital Literacy Mark D. Bowles (2013) stated that Facebook is “the leading social networking site” where you can update your status, share information like photos, find friends and establish networks (pg. 184). This is exactly why Facebook is so popular amongst other social sites.