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Positioning strategy of Cadbury in uk
Positioning strategy of Cadbury in uk
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To keep customers loyal to the business Cadbury introduce new products
668 Words2 Pages
Recommended: Positioning strategy of Cadbury in uk
To keep customers loyal to the business Cadbury introduce new products
to the market as this helps.
C6: An understanding of the importance of New product development to An
organisation.
To keep customers loyal to the business Cadbury introduce new products
to the market as this helps, to increase both competition and keep
customers interested in Cadbury products.
However finding a product that will be successful in the market is
time consuming and a lot of hard work, and it is a big risk for not
just Cadbury but any business launching a brand new product to the
customers. The reasons for why Cadbury decide to develop a new product
could be for the following reasons:
- Changes in the customer’s lifestyles:
- This could mean that customers need a product with more ingredients
in such as berries or nuts. Also it could be that customers prefer a
certain product in a smaller/larger size, as the current size of the
product doesn’t fit in with the customer’s lifestyle.
- Technology developments where new processing techniques have been
devised:
- This could mean that Cadbury have decided to use new machinery that
would enable Cadbury to produce a new product in as less time as
possible and the quality of the product would be high as well.
- The need for a market extension abroad:
- Especially in Europe products cannot be transferred from one market
to another without any research being done. Cadbury sell their
products in ...
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