Time's Up Campaign Analysis

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The stand against sexual harassment and workplace inequality has finally made its way to the music industry last night at the 60th annual Grammy Awards. A white rose was worn by many of the A-list celebrities at the show. Much like the black outfits from the Golden Globes this year, the rose stood for the #MeToo movement. #MeToo is a part of the Time’s Up campaign that was started by more than 300 powerful figures in Hollywood that are fighting for workplace equality and ending sexual harassment. According to People Style, a letter from a group called Voices in Entertainment was sent out to the Grammy attendees asking them to wear the roses. The letter states: “We chose the white rose because historically it stands for hope, peace, sympathy,

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