1. Coffee
First introduced in 1964 on the original menu, coffee has become a staple at Tim Hortons and their single biggest seller. The Canadian giant dominates the coffee industry, having a market share unparalleled by any competitor in Canada. Boasting impressive statistics, 8 out of 10 cups of coffee sold in Canada are done so by the Tim Hortons. In addition, over 2 billion cups of coffee are sold annually. Tim Hortons prides itself on it’s premium blend of 100% Arabica beans and freshness, imposing a 20-minute maximum waiting period from when the coffee is made. This maximum time limit, guarantees that coffee is served fresh, rather than sitting out for long periods of time. Furthermore, to ensure continuous quality, Tim Hortons hires coffee masters to taste-test over 75,000 cups per year. To help corner the market Tim Hortons introduced flavoured Cappuccino’s in 1997, as well as Café mocha’s and Iced Cappuccino’s, both in 1999.
2. Pastries
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Tim Hortons prides themselves on showcasing quality pastries, with an extensive variety.
In 1964, when the company opened its very first store, only apple fritters and dutchie donuts were available to the public. Throughout the decades though, the company has evolved and expanded its selection of pastry treats. Such additions include the world famous “Tim Bit”, introduced by the company in 1976, offered in 39 different flavours. As well they offer 34 new donut flavours, 15 muffin varieties, and 12 other baked goods. Tim Hortons has also reacted quickly to the growing demand for seasonal treats, rolling out their signature line of pumping donuts for Halloween and Christmas decorated donuts for the
holidays. 3. Bagels As the company grew larger it began tackling other facets of the fast food industry. No longer was Tim Hortons selling simply coffee and donuts. In 1996 they introduced bagels, targeting the breakfast market. Currently, 15 different varieties of bagel are being sold at Tim Hortons, ranging from classics such as sesame seed, to more outlandish bagels, such as the sundried tomato asiago parm bagel. 4. Sandwiches/wraps Originally introduced in 1993, sandwiches were not an immediate hit with consumers. It wasn’t until 1998, when Tim Hortons reintroduced the sandwiches into the market did demand increase. Remarketed as “New and Improved” , Tim Hortons rolled out an assortment of 6 sandwiches, which they branded as “Tim’s Own”. After the success of the sandwich line-up, Tim Hortons followed up soon after with there line of 6 wraps, which helped to expand their fast food menu. With the expansion of Tim Hortons Menu over the years, the powerhouse has dominated the fast food market, within Canada. Tim Hortons is the number 1 fast food chain in the country, outselling every single competitor. Astoundingly, 25% of all fast food revenue in the country comes from Tim Hortons.
"Coffee Certification | Tim Hortons Coffee Partnership." Coffee Certification | Tim Hortons Coffee Partnership. N.p., n.d. Web. 22 Feb. 2014.
MARIST COLLEGE’S IMC EFFORTS The mission of Marist college is to help students develop the intellect, character and skills necessary to lead enlightened, ethical and productive lives in the twenty-first century. It is important that all forms of communication that originate from the institution must have a same look which will guarantee Marist a brand name. The overall IMC strategy of Marist college involves the development of an identity for the institution whose main objective is to enhance student learning.
When I found out I qualified to be a candidate for the NJHS, I knew I had to take this chance. This group is made up of people who depict leadership, character, citizenship, academic success, and service and I would love to join. These characteristics wouldn't just be valuable for a candidate to have, but for everyone to have to exceed in life. If I were to be in the National Junior Honor Society, it would give me an opportunity to ameliorate my future and motivate me to do better.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Tertullian, the son of a Roman Centurion out of North Africa was considered to be among the most influential of the early Latin theologians. Although he was recognized as a steadfast proponent of the purity of Christian doctrine and as a tireless enemy of heresy and paganism; many of the details of his life are open to speculation and have been reconstructed by scholars through his literary works. Because of these works, Tertullian is thought of by most scholars as one of the forefathers for early Christian customs and quite possibly the spread of early Christianity.
Starbucks Canada had launched its mobile application service in 2011 which enabled customers to find nearby stores and pay their bill through Starbucks cards, which were physical cards that could be recharged through mobile application, it was easy to setup and maintain. One of its competitors, Tim Horton, Canada’s largest coffee chain had launched its application in 2013 which surpassed Starbucks ability to offer customer convenient ways to pay for its products by offering the customer a new tap-to-pay mobile technology that allowed customers to make payment through debit cards and credit cards. So, Tim Horton had a competitive advantage as compared to Starbucks. And to maintain its position in the long run in the Canadian coffee market, Starbucks
a. Old Quebec is a historic and charming part of Quebec City that is a very popular tourist site. Old Quebec is a very cozy and comfortable area with European charm, overlooking the St. Lawrence River. The Chateau Frontenac is an icon for Quebec City, perched atop Cape Diamond for over a century. There are also many other historical sites and old architecture to visit. Activities in Old Quebec include, horse-drawn carriages, street entertainers, art galleries, historical walks and tours, museums, shops, and restaurants.
When Starbucks started their target market were people who enjoyed coffee not just for the energy boost that they got from the caffeine, but people who enjoyed sitting down and drinking a well-prepared cup of coffee. Upon visiting Italy and falling in love with the coffee bars and the experience that they offered, Schultz envisioned a place between home and work where you could just sit and enjoy your coffee. Starbucks wanted to control their coffee from “raw green bean to the steaming cup” this meant that they had to talk with their farmers to make sure the quality was up to their standards. They
Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...
Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
In the United States, coffee is the second largest import (Roosevelt, 2004). Furthermore, the United States, consumes one-fifth of all the worlds¡¦ coffee (Global Exchange, 2004). The present industry is expanding. It is estimated that North America¡¦s sector will reach saturation levels within 5 year (Datamonitor. n.d.). According to National Coffee Association (NCA), 8 out of 10 Americans consume coffee. In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens...
Doughnuts did not originate in any country and they are not exclusive to any culture either. There are many varieties of doughnuts that can be seen across the world today.
Analysis of Budweiser marketing activities From Budweiser's marketing activities, we can see that the positioning of their products from micro-blog, we can see that the electronic music accounted for a very large Budweiser marketing activities in space, and electronic music and more young people interested in Budweiser attract the eyes of young people; from a series of video ads in it and we can also understand, Budweiser wants to strengthen ties with Budweiser "high quality".So the main positioning of Budweiser for its own beer is: young, high quality. From today's beer market, we can see that the low-end market is occupied by several major breweries in China, such as Qingdao, Yanjing and snowflakes. On the shelves of ordinary supermarkets,
Keep in mind the old method for booking tee times. Ring a course, sit tight for somebody who wasn't occupied right now, and trust that the tee times when you're hitting the fairway accomplices and you could play was still accessible. If not, on to your second decision, then your third, and don't consider it after dim. Presently when you do it, those issues are a relic of past times. Booking online is currently the best approach to hold your beginning time.