Thinking Globally and Acting Locally

Thinking Globally and Acting Locally

The maxim of thinking globally and acting locally has very successfully been enhanced within MTV Networks International. It has positioned itself as globally acceptable TV network and it has dominated in the entertainment market across the world. Youths in different countries enjoy the MTV shows and programs. However, this has had both negative effects and positive effects on the youths.

Globalization has led to an increasing connection among different people of the world. This means the youths are to know about what is happening in the larger environment. The youths have borrowed and shared good ideas and innovations across the world under the maxim of thinking globally and acting locally. But on the same note, the youth have shared and borrowed negative ideas.

The media affects an entire nation the youths included as their way of reasoning and attitudes towards different matters are influenced. Some of the influence may be positive while some may be negative. It is therefore important for people to embrace the positive impacts and do something to control the negative influences. Globalization is thus not an enemy or dragon to be condemned. It just requires for different nations to get proper checks and measures for protecting and shielding their youth and teenagers from the negative effects that may come with westernization.

MTV networks have brought together many cultures across the world through their shows and advertisements. Some people have complained that the MTV show have brought so much western influence among the youth. As much as we say that it is thinking globally and acting locally, the youth seem to be thinking globally and acting globally. The western ideas, cultures and v...

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...t for entertainment. On the other side issues of piracy will increase with increase in use of the iPod and the DVD. Studios have taken different approaches to piracy and copy protection in different countries.

In the future, different countries will need to review copyright and piracy issues. New guidelines and rules governing the use of the iPod and DVD will have to be set. The entertainment industry has felt and will continue to have the largest impact of the iPod and DVD technologies. Globalization is sure the way to go and as such the world nations can only prepare mechanisms of dealing with the possible negative effects of globalization.

References:

Zanker, R. 2008. Global Children, Global Media: Migration, Media and Childhood. European

Journal of Communication 23, no. 3, (September 1): 385. Available at http://www.proquest.com/ (accessed May 9, 2011).