Theoretical Framework Essay

CHAPTER 3 THEORETICAL FRAMEWORK AND THEORETICAL FRAMEWORK
3.1 Introduction
This chapter will show the method which is used to do this research. Factors that affect the sustainability of the SMEs in Perlis will be investigated in this research.
3.2 Theoretical Framework
Independent variables Dependent Variables

H1 : Leadership will give effect on the SMEs sustainability.
H2 : Network will give effect on the SMEs sustainability.
H3 : Employees management will give effect on the SMEs sustainability.
H4 : Customer orientation will give effect on the SMEs sustainability.
H5 : Marketing strategy will give effect on the SMEs sustainability.

3.3 Research Methodology
Quantitative

The questionnaire will be collected after the SMEs employers or employees have done the

There are the factors that affect the sustainability of SMEs in Perlis which are leadership, network, employee management, customer orientation, Market strategy. There are five questions will be asked in each of the independent variable. Section C is about the dependent variable. This section will show that the respondents agree or not with the independent variables that stated above will affect the sustainability of SMEs. In section B and C, the respondent needed to the appropriate number which is provided. There are number one until five. Number one (strongly disagree), number two (fairly disagree), number three (neutral), number four (fairly agree) and number five (strongly agree). This method will be easy and efficient for the respondents to answer the questionnaire. The questionnaire absolutely will bring reliability and validity of the data. “The point to which the act of making a judgment about something design create stable and consistent outcome is called reliability. The validity is the accuracy of good performance of the scale sample ” (Phelan and Wren,