Theoretical Literature: Definition Of Export Performance

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2.2 Theoretical Literature Review
2.2.1 Definition of export performance
The dictionary meaning of Export performance is the relative success or failure of the efforts of a firm or nation to sell domestically-produced goods and services in other nations. Export performance can be described in objective terms such as sales, profits, or marketing measures or by subjective measures such as distributor or customer satisfaction.
Export performance refers to the outcomes of a firm’s export activities (Canvusgil and Zou et.al.,1994) and considered as one of the major indicators of the success of a firm’s operations/export activities (Jalali, 2012).

Shoham (1998) defends that “export performance is conceptualized as a composite outcome of a …show more content…

The SCP paradigm is rooted in the industrial organization theory; and this theory puts a focus on the whole industry and the market conditions a firm operates within, rather than the company itself. This paradigm, therefore, stresses that the behavior of a firm is determined by the characteristics of its external environment, which is represented by its industry characteristics and export markets environment (Fu et al., 2010). The logic is that the external environment imposes pressure to which the firm must adapt in order to survive and prosper. (Collis, 1991), thereby defining the specific context and characteristics needed to improve export …show more content…

Production and export of oilseeds are however, dominated by a group of producing countries. The United States, China, Brazil, India, Argentina, the EU, and Canada are the world’s largest producers, which account for about 70 percent of global oilseeds output (Hoffman et al., 1999) as cited( Fenta et.al 2011). For example, in 2008-09, EU-27 total oilseeds production stood at 27.2 million metric tons while estimated production for 2009-10 stood at 29.6 million metric tons whereas China’s annual total oilseeds production for 2010-11 was estimated to be 54.6 million metric tons. Despite increasing production, erratic climatic conditions in many countries in general, and throughout the South American continent in particular, have been affecting oilseeds production. The United States, Brazil, Argentina and the EU dominate export market, which account for over 80 percent of the world oilseeds exports. Despite substantial growth in oilseeds production in the past 25 years, and recent gains in export volume, both exporters and importers have been engaged in trade distorting policies such as deferential export taxes and production subsidies. As a result, many attempts have been made to favor domestic oilseeds production at the expense of imports or to encourage domestic processing of imported oilseeds versus imports of oilseeds products. Of course, several major initiatives have been undertaken to reduce trade

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