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Role of media in generating public opinion
Role of media in shaping public opinion influence
Impacts of advertising on youths
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The Young Consumer: Their Value To Media Advertising And The Economy
An advertiser of new trend setting products often struggles with choosing a target market but now the choice is becoming clear. The young consumer market has developed itself into an empire in which companies flourish. Boys and girls ages 13-25 set the wave for what is considered cool and what isn’t. As a result, companies have carefully listened to what these “kids” have to say and then tried to develop products and ideas that resemble what they consider to be cool. Companies have focused their products around this up and coming group and by realizing what an impact they make, they have profited and the economy has yielded a substantial return. The question is how have several companies reached out to these individuals? Simply put, the media. Generation Y, the largest group of kids since the baby boomers, are much more media inclined which means that they have been more influenced by advertising than previous generations. The media should continue to be used as a source of advertising to young consumers because product consumption by this group is a huge benefit to the economy. The media should be used for anything that benefits the economy. Therefore the use of media advertising to influence the young consumer and vise-versa should continue because the outcome has resulted in a substantial benefit to not only the economy but, companies alike.
I understand that people may consider the use of media to advertise products/ideas to young people could bring forth an unrealistic view of what everyone should be. Advertising often portrays the “perfect” idea or individual and some may argue that it is unhealthy to do so because it results in things like low sel...
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... On ‘Own Voice’ Mags.” Advertising Age
June 2004: 16 pars. Communication and Mass Media Complete. EBSCOhost. University of Denver Penrose Library, Denver. 19 Jan. 2005 <http://search.epnet.com/login.aspx?direct=true&db=ufh&an=13546585>.
Stanley, T.L. “Marketers Angle To Catch The Rising Stars.” Advertising Age Aug. 2004 8 pars. Communication and Mass Media Complete. EBSCOhost. University of Denver Penrose Library, Denver. 19 Jan. 2004 <http://search.epnet.com/login.aspx?direct=true&db=ufh&an=14179249>.
White, Amy. “Pepsi ‘Celebrity’ Cans For Top Pop Appeal To Teens.” Media Asia April 2004: 2 pars. Business Source Premier. EBSCOhost. University of Denver Penrose Library, Denver. 7 Feb. 2005
<http://search.epnet.com/login.aspx?direct=true&db=buh&an=12945754>.
Zollo, Peter. Wise Up To Teens. Ithaca: New Strategist Publications, 1999.
One way that advertising is harmful is advertising poses health risks to youths. In a video titled, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” narrated by Anna Lappe, it talks about how advertisers target youths. In the video it states, “...only 16% of kids get balanced food.” Foods that are advertised the most,
Juliet B. Schor, a professor of sociology at Boston College, is the author of Selling to Children: The Marketing of Cool and many other books on the topic of American Consumption. Schor is a professor of sociology at Boston College. In this article, Selling to Children: The Marketing of Cool, Schor talks about what cool is and how it has affected the culture of advertising and ideals. From Schor’s writing we can try to understand why she wrote about this topic and how she feels about the methods of advertising used for kids, providing facts for each of her main statements.
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
David. "Mass Media and the Loss of Individuality." Web log post. Gatlog. N.p., 11 Sept. 2007. Web. 10 May 2014.
Mass Media. Ed. William Dudley. Farmington Hills, MI: Thompson Gale, 2005. 121-130.
Croteau, D., Hoynes, W., & Milan, S. (2012). Media/society (4th ed.). Thousand Oaks, CA: Sage.
Everyone loves a soda now and then, and some take it a bit further with the decades-long feud of Pepsi vs. Coke. One brand that stands out marketing wise is Sprite. In recent years the company has crafted itself more of an urban persona, marketing almost exclusively to urban youth, especially black youth. Even more recently their ads have been self-aware, sarcastic, and borderline nonsensical in an attempt to appeal to the media savvy youth of today. However, whether they like it or not, Sprite’s unique marketing strategy has and will continue to work.
Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.
What are some the implications media is having on the youth of today? Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe? How and why does advertisement influence the social, physical, cognitive, and moral development of young children? The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Our project research was about how big advertiser target teens and why. The first step that we use we just went to the South Texas College library and research some articles that we need and that will answer our question of why do big companies advertiser why and how they target teens. We choose from five different articles but at the same time it answer why and how they target teen. Which also answered how teens help the big advertising companies. Then it explains all the steps . First they take a group of people who are the coolest of their time and study their every move. The coolest people will most likely will control what the rest most of the population will wear, hear, drink, and eat .
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
Like the pursuit of money, popularity and fame should not be synonymous with success. Monotonous advertisements that are ceaselessly presented to Americans have become imbedded into memory and habit,...
M, Mohan, B, Louis., R, Hudson. (21005). Celebrity advertising: An Assessment of its Relative Effectiveness Retrieved from http://sbaer.uca.edu/research/sma/2001/04.pdf