The Texan Theater

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Language is a complex and elegant method of expressing an idea, emotion, or object. Linguistic scholars Ron and Suzie Wong Scollon have expanded the concept of language through researching how it impacts the material world. As a result, the study of signs through analyzing the social meaning and effect on the signage has on the environment, or geosemiotics, was formed. To gain a deeper personal understanding on geosemiotics, I chose to examine signage in relation to cinema marquees. This specific grouping of signs initially attracted my attention due to the wide array of sizes, color, and style they involve as well as my love of movies. However, as I began to further examine the marquees, I came to realize that each sign has a story and a purpose …show more content…

This theatre is located on Lee Street, footsteps away from the Hunt County Courthouse, and has been standing since its construction in the late 1800’s. However, its vintage green and red sign illuminates more than just the street below. The Texan demonstrates nostalgia and history that has prevailed through the ages. In 1975, the shimmering lights of the theatre were shut off without the hope of ever being turned on again. The once lively building was turned into a small retail shop for items such as quilts and flower arrangements (“Texan Theatre,” n.d., para. 2). However, after 41 years of darkness, the theatre was resurrected and restored by members of the community. Owner Barbara Horan refers to the Texan as “an elegant reminder of the past refashioned for the future” (“About,” n.d., para. 8). Despite the struggles the theatre has faced, it continues to persevere and remind its fellow citizens of their Texan roots and heritage. Its lights will continue to beam bright with pride and hope of a successful …show more content…

Found in the midst of the buzzing Firewheel Mall, the AMC 18 is a member of one of the most popular movie corporations in the world. However, a peculiar aspect of this specific theatre is its large sign that wraps around the front side of the building. This grand marquee is covered with a mural that portrays several recognizable movie stars and captivates the attention of people from all ages. This painting brings back memories that bond people with the laughter and tears they have shared in movies over the years. Through my research, I have discovered that this marquee helps define what the AMC Theatres truly stand for--unity through diversity. The AMC’s corporate leaders strive to be inclusive of each person’s heritage and encourage new ideas those people can bring to the company. Every individual “adds a unique set of skills, talents and beliefs” to the company and helps form a world-class team (“Diversity and Inclusion,” n.d., para. 3). The AMC 18’s marquee is symbolic of the joy and love of movies that amalgamates diverse communities

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