The Strategic Risks and Financial Strategy of International Market Expansion

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Mars, Inc. investment abroad considers its foreign operations utilizing the firms overall riskiness. Foreign exchange risk of expropriation and constant government intercession are increasing the political and financial risks multinational corporations encounter when functioning in a foreign continent. Mars, Inc., U.S. Corporation vends chocolates, rice, pet products, etc. abroad (Europe). Mars, Inc. must be aware of the risks involved between the euro and the dollar changes from a daily basis. The strategic risks and financial strategy to consider for possible expansion is advanced international markets increase Mars, Inc. sales and products in existing markets is the easiest and most risk-free approach towards expanding.
The role played by currency speculators, particularly, should not be underestimated, as it exerts significant influence on the market. In addition, foreign investment in equities/stock, property and bond markets can play an important role in influencing a currency. The tactic requires a bigger locality, different pricing strategies, innovative/improved marketing techniques but it will be in a customer group with whom you already have a relationship. Introduce a New product/service that have been accumulating data, consumer reaction of the newest product which would be an expansion tactic and when positioned as adding value and being responsive to consumer requirements, this can be a relatively risk-free method to expand. Possible risks of foreign currency exposure for Mars, Inc. would be the volatile exchange rates and country specific risks this can be caused by the movement or action in the exchange rate of foreign and US currency. This type of movement of the exchange adjustment in currency can alter Mars, ...

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...rospect of government guidelines while simultaneously counteracting business and societal concerns. Collaboration permits joint ventures abroad to focus on comparative advantages to increase impact of globalization, share risk, increase credibility of the efforts with other significant stakeholders.

Works Cited

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Greenard, K. (2012, January 9). Diversification is key to a healthy investment portfolio. Retrieved from National Post, a division of Postmedia Network Inc: http://www.nationalpost.com
Ross, Westerfield, & Jordan. (2010). Exhange Rate Risk. In Ross, Westerfield, & Jordan, Essentials of Corporate Finance (pp. 579-582). Boston: Mcgraw-Hill Learning Conpanies, Inc.

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