The Solar Feeder Case Study

The Solar Feeder Case Study

Ed Welsh and Bo Haeberle discovered an idea of the solar feeder. After years of developing, the product became very successful. It even won several prizes like the best new product in the Bird Watch America trade show, the national birding convention. After this, Ed and Bo decided to sell their final product under new established company Squirrel Defense, Inc. They opened a small shop in Greensboro and begin the production of the solar feeder so they could take orders for the demanded product. Owners spent too much money and time on developing the product and now, their expectations are high because they have an advantage of unique product and even the investors showed interest in the company.

After time, initial enthusiasm passed away, the owners found out that the perfect product is not enough for successful business. There were problems with cash flow, production and unsatisfied needs. While owners were spending time with developing product, they forgot to do a proper market research, didn’t set sufficient strategy, were not able to set the competitive price, did not do proper advertising and forgot about target group. Still, there are new problems Squirrel Defense, Inc. should solve like the last one with investor who requires business plan which actually had never existed.

To solve all visible and core problems, company is facing, it firstly has to identify all of them and mainly find the causes. After this, company should develop a business plan with all its appropriateness – mission, vision, strategic and financial objectives, business, functional and operating strategies and marketing, p...

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...d carefully and checked in regular intervals. Everything depends on the good business plan which will attract potential investor and will bring the positive financial results.

Company with the unique product, with competitive advantage before the concurrency is facing several problems. When Squirrel Defense Inc. wants to solve its problems it simply has to create a business plan with mission, vision, objectives, marketing, producing and financial plan. All of these issues will give a potential investor an overview where the company is, where it wants to be and how it will come there. Moreover, it will offer a solution to its problems regarding the marketing, production and finances and shows how it can become successful.

Bibliography

Thompson, A. A, Jr., & Strickland, A. J. III (2003). Strategic management: Concepts and cases (13th ed.). New York: Irwin/McGraw.