Summary Of The Secret Dialogue Between What We Buy And Who We Are

The Buying In; The Secret Dialogue Between What We Buy And Who We Are, written by Rob Walker, is a book about who has the power and who is control when it comes to what we buy and why we buy it. He says; “brands are dead. Advertising no longer works. Or so we’re told.” (Walker) Walker argues that people accepting this to be truth is part of a much bigger shift in our cultural thinking that includes a concept that he calls “murketing”. Murketing is a combination of the two words murky and marketing. It is an advertising strategy of a business that chooses to create a brand image that is both undefined and mysterious in an attempt to encourage the customers’ curiosity. Walker explains to us how instead of us becoming immune to these different

The difference between what we think is our rational behavior and our rationale of our behavior is immense. This goes back to us being blinded by the murketing of companies, by making us think we are making our own decisions, but in actuality our decisions are actually being influenced and controlled by these companies. When I personally was reading these words by Walker I was trying to believe that I am not grouped with these people, but of course I was mistaking and it was true of me also. Walker says just that, that if we deny that we are not affected by this advertising tactic, then it is even more likely to make use more susceptible to these marketing messages. Walker’s book was very insightful and a beacon into the eyes of the real way we as consumers visualize the way that advertising affects us. He proves how advertisers are able to contort our perception from thinking that the advertisers control our decisions and instead they make us think that we control our own decisions and purchases. But the way that he lays out his thoughts do not sit comfortably with me. I feel he jumps from topic to topic and it is not in a clearly mapped out order. He attempts to keep the dates in order, but his thoughts and ideas seem to be thrown