The Role Of Pumpkin Spice In Today's Modern Society

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When hearing that the renowned Pumpkin Spice Latte is now available, what comes to mind? Now-a-days, the term pumpkin spice has become the welcoming to the fall season. Every year at the beginning of the season, anything and everything pumpkin spice is heavily advertised. Many companies have started incorporating pumpkin spice into their products in various ways. For example, during the fall season many food and drinks, candles, and hair and body products all become available in various pumpkin spice flavors and scents. In today’s modern society, fall is almost being defined by pumpkin spice. Pumpkin spice is only around for a limited time each year and so many people tend to jump on the bandwagon. Pumpkin spice can very well serve as a general …show more content…

Today, people have become obsessed with pumpkin spice everything. Pumpkin spice has become so common that almost any food or drink you can think of is available in a pumpkin spice flavor during the fall season. For example, there is now pumpkin spice M&M's, pumpkin spice gum, pumpkin spice yogurt, pumpkin spice Oreos, pumpkin spice cereal, pumpkin spice beer, pumpkin spice cookies, pumpkin spice bagels, pumpkin spice Pop-Tarts, pumpkin spice popcorn, pumpkin spice coffee and creamer, and even pumpkin spice Pringles; the list goes on and on. Pumpkin Spice has turned into a modern fad. Research has shown there are a few reasons as to why it has become more and more popular. One of the most popular reasons is the belief that everyone is doing it. When it …show more content…

The Starbucks ad featuring the Pumpkin Spice Latte uses many factors to grab the attention of the consumer, and is rhetorically effective due to the use of pathos and logos. Pathos can be seen incorporated into many features in the ad. First, the colors featured in the ad are strategically planned. The pumpkin spice latte is obviously a drink based on the particular season of fall. Therefore, Starbucks played o ff many people’s excitement towards the upcoming season and incorporated many fall colors, like orange, red, green, and brown. Then, as the consumer reads this ad they realize that this latte will probably only be available for a limited time because it is a seasonal drink. This statement builds anticipation for the consumer, and may make them want to go buy this latte as soon as they can, so that they do not miss out on this

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