The Role Of Ethos In Advertising

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Recommended: Importance of environmental ethics

Ethos plays a moderate role here by asking us to trust Hyundai because they have our future and our best interest at heart by hybridizing one of their standard vehicles. Americans have long been targets of the wizards of the advertising world of Madison Avenue and their attempts to play on a company’s trustworthiness. This especially holds true when dealing with our ever-changing obsession with saving our planet and our need to nurture the environment. Whether Global warming is real or imagined is irrelevant in today’s advertising market. The agencies responsible for mass marketing the global warming phenomenon have found willing participants in the American public. Hyundai is only the latest automobile manufacturer to use this approach with

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