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Effect of advertising
Effect of advertising
How does advertising increase profits
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Apart from New Zealand, the United States is the only other country in the world where it is lawful to advertise prescription drugs directly to the consumer (“AMA Calls for...”). Consequently, the United States is undergoing serious gratuitous issues from allowing pharmaceutical propaganda to plague our television commercials, magazine publications, and radio advertisements. Although prescription drug advertising can inform viewers about certain diseases and illnesses, the direct to consumer propaganda mostly benefits the drug companies, and it can lead to serious problems such as self diagnosing, unsafe medications, and over-medicationing. Accounting for 35 percent of the global market, the United States has the largest pharmaceutical industry in the world (“Pharmaceutical and Biotech...”). Direct-to-consumer drug commercialization is one of the main contributing factors of this high percentage. In 2015, the United States $395 billion pharmaceutical corporation spent $5.2 billion on …show more content…
When speaking to a paramedic, Randy Morris, he was describing the problems in our society that have arose because of drug advertisements. He said, “People are starting to self-diagnose their problems. The patients go into the doctor's office feeling like they are smarter than the doctor, because they think they already found a solution to their problem” (Morris). Martha Rosenberg said, “...Thanks to TV drug ads, patients tell doctors what is wrong with them and what pill they need, coupon in hand. Drug company-funded web sites even give patients talking points to use when they see the doctor, lest they don't ring up a sale. Selling prescription drugs like soap makes a mockery of a medical school education” (“Should Prescription Drugs…”). Prescription drugs are easy to obtain if you respond to the doctor’s questions with the right
DTC advertisements aim to persuade that their possibly less effective drugs work better than other drugs rather than to inform consumers of correct information about drugs. The reason that pharmaceutical companies abuse the power of DTC advertising is because the pharmaceutical industry does not have a strong ethical code for advertising; their sales are so obsessed with profits. To solve this problem, policy makers should prohibit indiscreet DTC advertisements on air and fund more informative services about new drugs so that patients could make clever
There is a debate on whether direct-to-consumer advertising of pharmaceutical drugs is moral. These drug companies believe they are providing consumer awareness for patients potentially suffering illnesses, while critics argue that patients demand particular drugs from their doctor while there might be
More than often, American’s argue that if we have the technology to gain access to these “miracle meds”, then we should take advantage of it. To receive an opposing view, the National Institute of Drug Abuse asked teens around America why they think prescription drugs are overused, and the results were shocking; 62%: “Easy to get from parent's medicine cabinets”, 51%: “They are not illegal drugs”, 49%: “Can claim to have prescription if caught”, 43%: “They are cheap”, 35%: “Safer to use than illegal drugs”, 33%: “Less shame attached to using”, 32%: “Fewer side effects than street drugs”, 25%: “Can be used as study aids”, and 21%: “Parents don't care as much if caught”. I believe the major problem here isn’t the medication, but instead the fact that our nation is extremely uninformed on the “do’s and dont’s” of prescription medication. When “the United States is 5 percent of the world’s population and consumes 75 percent of the the world's prescription drugs” (CDC), there is a problem present, no matter the reason. Clearly, many critics believe the breathtaking amount of pills we consume in America is simply for the better good, but tend to forget the effects that are soon to follow.
In the business of drug production over the years, there have been astronomical gains in the technology of pharmaceutical drugs. More and more drugs are being made for diseases and viruses each day, and there are many more drugs still undergoing research and testing. These "miracle" drugs are expensive, however, and many Americans cannot afford these prices.
According to Kantar Media, “It paid off for Big Pharma.” The same year, Americans spent a record $457 billion on prescription drugs.” The reason all of the patients have been filling their prescriptions is because big pharma is making the most money off of the filling of prescriptions. It has been determined that they are forcing patients to get their prescriptions even if they do not need them. In advertisements it fails to tell you the hidden costs and the devastating side effects this makes the critics say,” The ads drive up drug prices and erode the patient-doctor relationship.” This causes the patients to become untrustworthy of their doctors and they fear that they have to take something that they don't need, and i makes them think they have a disease because of the false advertisement
Prescription drug advertising is a normal part of living in the United States. Considering what people can learn through advertising in society is almost unreal. The US population have encountered drug advertisements dating back to the early 1900’s. From heroin to aspirin and everything in between were at once listed to be advertised. Fast forward to today, and pharmaceutical companies continue to use high amounts of prescription drugs advertisements. People right now are seeing the effects that these advertisements have in negative ways, but also at the same time creating benefits in society.
From the large billboards on the highway to the commercials that interrupt our favorite shows, advertisements are all around us. These works of capitalism try to persuade the viewer to try a certain product, stay at a certain hotel, or buy any of the wide variety of goods and services available to them. These types of ads are common in every country; however, there is one product whose advertisements can only be shown legally in the United States and New Zealand: prescription medicine (Tyler). Prescription medication ads, also called direct-to-consumer ads, advertise to the public and lead to misinformation and over-prescription. Some say that these ads have to be legal because they notify patients about potential treatment options, but this simply is not true. For the previous reasons, I believe that the United States should ban direct-to-consumer drug advertisements.
Ad campaigns that blanketed the airwaves aimed at the end consumer are no longer as effective as they once were. Citing the strategy of Sepracor in marketing their new insomnia drug, they noted that they spent nearly $70M on the initial campaign. However, a rival maker was committing no money to TV ads. Their market research had determined that the market wasn’t growing and the money would be better spent targeting the doctors who prescribe the drugs. While a pitch to the individual may result in a request at the doctor’s office for a particular drug, the doctor has final say in the process, so this new strategy on the surface appears to make sense. Only time will tell if it is effective.
Significantly, for pharmaceutical companies to continue to increase its profits in the United States of America, the role of direct-to-consumer and direct-to-physician advertisements lays the groundwork for pharmaceutical companies to succeed in a free-market society. However and often ignored by most pharmaceutical companies, its advertisements are heavily consumed with bias and deceiving information about its medical medications and medical treatments towards both consumers and physicians alike. In Amanda L. Connors’ article titled, Big Bad Pharma: An Ethical Analysis of Physician- Directed and Consumer-Directed Marketing Tactics, explains how pharmaceutical companies forget their moral objective of providing safe and effective medical medications
Drug advertising for prescription medications comes in many forms including ads in magazines or newspaper, TV commercials, radio broadcasts, brochures, etc. It was in the mid 80s when drug companies started to direct information on prescription drugs to consumers instead of only focusing information on the physicians or pharmacists (FDA, 2012). The change seen in prescription drug promotion towards the public is known as direct-to-consumer advertising. This type of advertising is completely directed to a general audience rather than healthcare providers.
“If the maxim passes all three tests, it is moral, but if it fails any one of the three then it is immoral” (DeGeorge 67). Even though I do not feel that the practice passes the universal test, I will continue by looking at the last two aspects of the categorical imperative. To have good will according to Kant’s belief, one must perform the duty for the sake of the duty with no other reasons in mind. In this case, drug companies claim they are providing medical information and treatment knowledge to inform the public, but their main reason for advertising is to sell their product to increase profits. “It would be disingenuous to claim that TV ads achieved these returns without exerting any influence on prescribing patterns” (Lo). The second
Just exactly what Gary Ruskin said “Pharmaceutical advertising does not promote public health. It increases the cost of drugs and the number of unnecessary prescriptions, which is expensive to taxpayers, and can be harmful or deadly to patients.”(Ruskin, 2010). As a result of doing all these advertisements the cost of drugs will increase, therefore the public will get affected. DR. Robert M. Centor, director of the division of general Internal Medicine at the University of Alabama at Birmingham, stated the following: “Direct-to-consumer drug advertising works very well - for pharmaceutical company profits, BUT not for the public health. Drug advertising results in more costly prescriptions. Few inexpensive drugs are advertised on TV. The commercials don't educate patients. Rather, they create a demand for a product based on an effective commercial rather than the patient's medical need...” he also said “Direct-to-consumer ads should be banned. Doctors and patients have much to gain. Only the pharmaceutical industry has anything to lose."(Centon, 2010). Gary Ruskin authored the following statement: “Pharmaceutical advertising does not promote public health. It increases the cost of drugs and the number of unnecessary prescriptions, which is expensive to taxpayers, and can be harmful or deadly
In the age of information, we are no longer limited to television and radio to obtain knowledge. As manifested by my own experiences, if someone would have told me fifteen years ago, that I was to complete my college education online, I would have laughed. I am quite content that technology has put us where we are today. The advertising industry can probably express the same sentiment. However, recently, there has been a growing concern about the ethical soundness of pharmaceutical companies directly marketing prescription medication to consumers. A number of organizations are actively lobbying congress in attempts to establish legislation prohibiting pharmaceutical companies to directly market prescription drugs to consumers (Gregory). However, it seems that this argument might be skewed and its intentions a bit misguided. Is it that they are against the methods in which pharmaceutical companies use to engage consumers? Is it the frequency? Maybe it is the staggering revenue figures companies earn that put a negative twist to people on the opposing end of this deba...
Today, Gadsden's dream has become a reality, and marketing to the healthy now is the driving force behind one of the most profitable industries in the world. Drug companies are systematically working to widen the very boundaries that define illness by using their dominating persuasion in the world of medical science. Old conditions are expanded, new ones created, and markets for medication grow even larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Common examples of this can be seen when runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have attention deficit disorder. These advertisers and marketers recently are labeling people with high cholesterol or low bone density "at risk" of a disease in itself.
The improvement in physical and mental health due to pharmaceutical or prescription drugs, has given Americans a sense of protection and trust against drug medications. In today’s times, expanded use of prescription meds is a key component of modern health care. What Americans often fail to realize is that even though these drugs may seem safe, they can pose a threat to human life. Many consumers fail to read or pay attention to the drug labels upon use. Consumers often overlook prescription drug labels because the “labels fail to attract attention” (Bello).