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The Last Two Aspects Of The Categorical Imperative
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“If the maxim passes all three tests, it is moral, but if it fails any one of the three then it is immoral” (DeGeorge 67). Even though I do not feel that the practice passes the universal test, I will continue by looking at the last two aspects of the categorical imperative. To have good will according to Kant’s belief, one must perform the duty for the sake of the duty with no other reasons in mind. In this case, drug companies claim they are providing medical information and treatment knowledge to inform the public, but their main reason for advertising is to sell their product to increase profits. “It would be disingenuous to claim that TV ads achieved these returns without exerting any influence on prescribing patterns” (Lo). The second
test considers whether the action respects people as ends and not as only means. The drug companies are deceiving consumers with advertisements, therefore they use people to sell more medications and increase the company’s profits. Pharmaceutical companies treat people only as a means because their priority is increasing their profits. Their priority is not on the person’s well-being. This test makes the strongest case against the practice being moral because they are using the public to achieve their goal.
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