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Oreo cookie research
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The Oreo Cookie – 100 Years Old Tradition
Introduction
If you were a product, would you want to have your own website and 26 million fans on Face book following your every move? That is exactly what has happened to the Oreo cookie. The Oreo cookie was created in 1912 by the creators at Nabisco. The cookie has seen many ownership changes in its life but has still kept the essence of its look and taste. According to Rosenberg (2014), there have been over 360 billion Oreo cookies sold worldwide making it the best cookie sold in the 20th century. It has been a mystery for over 100 years as to how Oreo actually got its name. There are several speculations and myth but no one really knows the real truth making the cookie even more intriguing to purchase. There are several products that have the brand name Oreo on its packaging. This paper will discuss the core benefits of the “original” Oreo cookie along with describing the packaging, warranty, and other services the cookie provides to their customers. It will also go in detail regarding the competitive advantages of each item mentioned above in order to identify how the cookie fulfills a need for its customers. This paper will discuss the Oreo cookie as it relates to the five augmented product concept presented in Mullins and Walker (2013) textbook exhibit 10.1.
Oreo’s Core Benefits & Customer Needs
The core benefit of the original Oreo cookie “is the unique taste of the original cookie, and that is what the brand always return to” (Romanik, 2010, para. 3). The basic fulfillment that the cookie provides to its consumer is the need to fulfill a craving for sweets such as chocolate and vanilla. One could argue that Oreo cookies can fulfill the hunger need as a part of the basic needs ...
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..., the original Oreo cookie is one of America’s best snacks for all ages. You can eat the cookie whole, twist apart, eat separately, or dip in milk. There is no other cookie like the Oreo that enables a consumer to enjoy chocolate with a crème base. If other successful cookies are jumping on the band wagon to mix Oreo with their product, you know the product has to be good and add brand value.
References
Mullins, J.W., and Walker Jr., O.C. (2013). Marketing Management: A Strategic
Decision-Making Approach. 8th ed. New York, NY. McGraw-Hill.
Romanik, R. (2010, n.d.) Oreos: A hundred years old or a hundred varieties old. Retrieved April
14, 2014 from: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=14303
Rosenberg, J. (2014, n.d.) History of the Oreo Cookie Retrieved April 14, 2014 from:
http://history1900s.about.com/od/1910s/a/oreohistory.htm
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
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...and share "America's favorite cookie." As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community, Oreo is a derogatory term meaning that the person is "black on the outside and white on the inside," like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.
Have you ever wondered how the chocolate chip cookie came to be? Have you ever
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Unilever’s Dove is part of the consumer goods company’s many brands which have historically lacked global identity amongst its many products. The lack of global identity resulted in issues such as diverse marketing standards, varied product development, and lack of brand recognition by consumers worldwide. Unilever’s solution to this problem was to group similar product lines under a few recognizable umbrella corporations. This initiative gave birth to the one of the most controversial marketing strategies in the history of business.
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
product was sold throughout the U.S., making new outstanding flavors and bringing people together in the community.