The 'No' Campaign Against Pinochet

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The “No” campaign had many obstacles to overcome in order to win the plebiscite. Many Chileans were afraid of Pinochet, which may have led to a low voter turnout. Some people were content with the dictatorship while others thought the plebiscite was fixed. The 1981 Constitution still allowed Pinochet immense power by naming him commander of the armed forces in case he loses the plebiscite. Lastly, there was a divide between the hard liners and the soft liners in the opposition. Because of the challenges the opposition had to overcome, the “No” campaign decided to use happiness as its tactic against Pinochet. Using happiness as a tool to promote freedom and unity helped the opposition to win the 1989 plebiscite.

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