The Most Beautiful Country of Norway

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Norway, one of the most beautiful Scandinavian countries, is known for its rich history, beautiful scenery, and wonderful people. Situated between Sweden and the Norwegian Sea, Norwegians benefit from natural resources such as fish, forests, minerals, and petroleum. Let’s take a closer look at the environment, economy, and culture in Norway and gain a better understanding of the country that we, as SodaStream, will be entering.

First off, anyone who has been to Norway or even seen pictures of it will testify to its great natural beauty. Perhaps the most unique and beautiful aspects of its topography are the fjords, high mountains, and waterfalls that decorate the country. Because of the Gulf Stream Current which moderates the Norwegian Sea, Norwegians live in a temperate climate. Depending on how far inland you travel, climates will vary (nhh.no.com). Throughtout the west coast area, they experience rainy summers and mild winters but as you travel inland, the winters are more harsh and the summers are very sunny and extremely warm. As I mentioned, due to the huge coastline, fishing is the second largest export in Norway and a vital part of the economy. Forestry is equally profitable as 33% of Norway consists of forested regions (cia.gov) Natural gas and minerals are also abundant in Norway, adding to their wealth of resources. Norway sits as the third largest exporter of natural gas. Remarkably, almost all of the power in the country is produced by hydropower through all the the mountain rivers. Not only does Norway boast many valuable resources, but they are very good at making the most of them and harnessing their power (Lyssand, Hallvard).

GDP real growth rate

World ranking 3%

111

GDP per capita

World ranking $54,400

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...7th, as well as many festivals and events throughout the year (Lyssand, Hallvard). Socially, they value ideals such as modesty and calmness, yet they are known for saying things how they are and not being afraid to get to the point. They are a very courteous people and known for their generous hospitality, honesty, and strong spirits (Lyssand, Hallvard).

If you ever have the opportunity to visit Norway, you are guaranteed to encounter breathtaking scenery, a wonderful economy full of opportunity, a plethora of outdoor sports to enjoy, and warm, courteous people. For all of these reasons and more, we view Norway as an ideal country to bring SodaStream to. We are certain that with a clear plan of action, effective marketing, and strong execution, SodaStream will benefit the healthconscious people of Norway and will be a robust opportunity for global expansion.

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