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The influence of the internet on marketing
Benefits and opportunities for business from internet marketing
The influence of the internet on marketing
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In the beginning, the Internet was created by the military in 1958 for their own personal purposes. They had no idea how many people would be interested in the Internet, nor how much the Internet could grow into what it is today. The Internet as we know it today did not come about until 1995. Now, it is said that approximately one third of the world's population uses the Internet, and it is still growing. The dot-com bubble spanned from 1995 to 2000 and involved the entire world. The Internet caused an unprecedented growth and speed in business because of how accessible it was to everyone. Many people wanted to become involved because they saw how fast it was growing. One company that made it possible for so many participants to invest was NASDAQ, the first online stock exchange and is now the 2nd largest in the world. This caused ordinary people to get involved whereas in the past the stock market was reserved for businessmen and corporations. NASDAQ made it possible for the average guy to make quick money, whereas the job market required education, degrees, and work experience. Anybody could make money sitting at home on their personal computers, which was completely revolutionary. In fact, many companies started in garages (Apple, EBay, and Amazon for example). Many of these companies saw an expeditious expansion in customer base and funding if they attached the prefix "e-" or added ". com" to their name. Every business rushed to be the first of their kind, and each desired a monopoly. This, in the end, was a major part that led to the downfall of the dot-com bubble. Companies were rushing to expand their client base without determining a long-term business plan. The whole thing was moving so fast that investors would give thei...
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Relate-
So how does this relate to And Then We Came to the End? The dot-com bubble caused companies to depend on the Internet as they never had before. They found that they needed the Internet for customer bas expansion and marketing or else they would lose their clients. In And Then We Came to the End shows us how major companies that previously flourished experienced mass losses and layoffs in the rush of the bubble. Since the time of the industrial revolution, companies main focus were powerful executives, which changed swiftly with the Internet companies focus on the individual customer. Suddenly, they were losing out to small companies started in people’s own homes. People were getting rich quick, and the dot-com bubble suggested that if a company was to survive they needed to focus on expansion, even if revenue losses were large.
"Get Big Fast"- jeff bezos.
The internet designed for the purpose of sharing information. Never before in history has it been so simple to send information from one place to another. While it was originally designed for storing information within large corporations, the internet today is used as an information highway. Due to this, things like music and movies can be shared very quickly via the internet. Property of one person can be shared quickly and efficiently. While there are many things to be gained from this, unfortunately it puts the manufacturers of this digital information at a disadvantage.
More businesses became aware of the difficulties, which caused businesses to not expand and start new projects. This caused job insecurity and uncertainty in incomes for employees. The crash was also used as a symbol of the changing times. The crash led the American people out of the roaring 1920’s into a new decade.
The United States signaled a new era after the end of World War I. It was an era of hopefulness when many people invested their money that was under the mattresses at home or in the bank into the stock market. People migrated to the prosperous cities with the hopes of finding much better life. In the 1920s, the stock market reputation did not appear to be a risky investment, until 1929.First noticeable in 1925, the stock market prices began to rise as more people invested their money. During 1925 and 1926, the stock prices vacillated but in 1927, it had an upward trend. The stock market boom had started by 1928. The stock market was no longer a long-term investment because the boom changed the investor’s way of thinking (“The Stock Market Crash of 1929”). The Stock Market Crash of 1929 was a mass hysteria because of people investing without any prior knowledge and the after effects that eventually led to the Great Depression.
Every few years, countries experience an economic decline which is commonly referred to as a recession. In recent years the U.S. has been faced with overcoming the most devastating global economic hardships since the Great Depression. This period “a period of declining GDP, accompanied by lower real income and higher unemployment” has been referred to as the Great Recession (McConnell, 2012 p.G-30). This paper will cover the issues which led to the recession, discuss the strategies taken by the Government and Federal Reserve to alleviate the crisis, and look at the future outlook of the U.S. economy. By examining the nation’s economic struggles during this time period (2007-2009), it will conclude that the current macroeconomic situation deals with unemployment, which is a direct result of the recession.
In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed that stock market prices in the first 6 months of 1929 were high, while others saw them to be cheap. (1929…) On October 3rd, the Dow Jones Average began to drop, declining through the week of October 14th. (1929…)
Between January 2008 and February 2010, employment fell by 8.8 million, the largest decline in American history. The 2008 Recession, which officially lasted from December 2007 to June 2009, began with the bursting of an 8 trillion dollar housing bubble. Job losses during the recession meant that family incomes dropped, poverty rose, and people all over the country were suffering. Things like this don’t just happen. Policy changes incorporated with the economy are often a major factor. In this case, all roads lead to one major problem: Deregulation. Deregulation originating from the Carter and Regan Administrations, combined with a decrease in consumer spending, and the subprime mortgage bubble all led up to the major recession of 2008.
The Stock Market Crash of 1929 was the most devastating crash in U.S. history. It started on October 24, 1929 and the downfall ended in July 1932. I always wondered what caused this calamity. Before starting this report, I knew basic idea about the crash. It was a time of decline and huge fortunes were lost. Now I can figure out just why.
“There were no smiles. There were no tears either. Just the camaraderie of fellow-sufferers. Everybody wanted to tell his neighbor how much he had lost. Nobody wanted to listen. It was too repetitious a tale” (The New York Times, World History Book). The stock market crash was only one of many contributions leading up to the Great Depression. There were many economic and societal conditions that worsened throughout this time. Luckily there have been documentaries on the life that was lived by the people and how they got through it, just like the character in the movie Cinderella Man, Jim Braddock. Millions of Americans and even people across the globe were hit and somewhat effected by this tragic period in history.
Beginning on Black Tuesday, October 29th, 1929, a total of 14 billion dollars was lost in America’s economy. Near the end of the week the 14 billion turned into a total of 30 billion dollars (The Great Depression Facts). Many events during the Stock Market Crash caused damage to the economy and lifestyle of the country, ending with recuperations from The Depression.
The 2008 financial crisis led to a sharp increase in mortgage foreclosures primarily subprime leading to a collapse in several mortgage lenders. Recurrent foreclosures and the harms of subprime mortgages were caused by loose lending practices, housing bubble, low interest rates and extreme risk taking (Zandi, 2008). Additionally, expert analysis on the 2008 financial crisis assert that the cause was also due to erroneous monetary policy moves and poor housing policies. The federal government encouraged the expansion of risky mortgages to under-qualified borrowers. Congress pushed for the support of affordable housing through extended procurement of non-prime loans for applicants with low income (Zandi, 2008). The cutting down of interest rates to low levels to supplement for technology bubble of early twentieth century and the effects of Sept 11, a housing bubble was created. This move facilitated individuals with poor credit to obtain mortgages in high percentage when lenders created non-conventional mortgages by offering mortgages with extensive amortization periods, loans with interest and payment alternatives such as ARMs (Angelides et al, 2011). Ultimately, interest rates rose again and many subprime borrowers stopped paying for their mortgages when their interest rate were reset to higher monthly payments. This paper will discuss the impact of the financial crisis as a result of subprime mortgages.
New online retail brand e.g. Amazon, Lastminute.com - Essentially these companies could not have been conceived without the creation of the Internet. New companies sprang up as the Internet began to be adopted. Entrepreneurs were investing heavily in all sorts of start-ups. Some were successes, most were not. [pic]
The stock market crash of 2008 was one of the most devastating of crashes ever. During the first few weeks of October the loss of money has been relentless. It caused people to lose such a significant amount of money. On September 16, 2008, failures of massive financial institutions in the United States, due mainly to exposure to packaged subprime loans and credit default swaps issued to insure these loans and their issuers this then rapidly devolved into a global crisis. There were failures in banks in not just America but a ton of other places as well. This started to result in a number of bank failures in Europe and high reductions in the value of stocks and commodities worldwide. There was also a failure in Iceland where banks had a devaluation
The financial crisis of 2008, which has also been referred to as The Great Recession and the Global Financial Crisis of 2008, began with the downfall in the housing market in the United States. Thee were many factors that played into this housing market turn for the worst during this time. Some of these factors included: subprime loans, the housing bubble that peaked in 2005-2006, government policy and regulation, and faulty mortgages. This housing market turn affected more than just the housing market with all the personal and government additions involved. In turn the unemployment rate went down with this event, evictions and foreclosures of houses sky rocketed, faulty and risky loans were also issued that created problems in the banking system. This lead to many businesses failures, and the recession was not expected, so it began to hit the economy and United States hard.
The stock market is an essential part of a free-market economy, such as America’s. This is because it provides companies the capital they need in exchange for giving away small parts of ownership in their company to investors. The stock market works by letting different companies sell stocks to gain capital, meaning they sell shares of their company through an exchange system in order to make more money. Stocks represent a small amount of ownership in a company. The more stocks a person owns, the more ownership they have of that company. Stocks also represent shares in a company, which are equal parts in which the company’s capital is divided, entitling a shareholder to a portion of the company’s profits. Lastly, all of the buying and selling of stocks happens at an exchange. An exchange is a system or market in which stocks can be bought and sold within or between countries. All of these aspects together create the stock market.
Term Paper: The History of the Internet The Internet began like most things in our society, that is to say that the government started it. The Internet started out as an experimental military network in the 1960s. Doug Engelbart prototypes an "Online System" (NLS) which does hypertext browsing, editing, email, and so on. The Internet is a worldwide broadcasting resource used for distributing information and a source for interaction between people on their computers. In 1973, the U.S. Defense Advanced Research Projects Agency (DARPA) initiated a research program to investigate techniques and technologies for interlinking packet networks of various kinds.