1.0 Introduction
As nowadays industry development, seaport became a very compete and well develop industry field in our country, so that the management of seaport must be intelligent enough to remain their compete ability with others seaport.
Core competency became a critical point to let a business of seaport survive in the strong competence of industry. Core competency is a specific factor that a business sees as central to the way the company or its employees work. It fulfills three key criteria:
1. It is not easy for competitors to imitate
2. It can be reused widely for many products and markets.
3. It must contribute to end consumer’s experienced benefit and the value of the product or service to its customers.
This report is to show the importance of elements core competence in attracting the customers to use the service provided by seaport. The critical element can be shown from location, security and productivity aspect.
2.0 Location
According to the information of Matitime and Port Authority of Singapore (MPA), the strategic location will be the important element for the success of seaport. The strategic location of seaport can let the port have a well connection with global as transportation network, market accessibility, global meeting place and extensive communications network.
Ports are heterogeneous, differing considerably, depending on their location, in the types of vessel and cargo that they can handle and the services they offer. However, some broad categories can be used to distinguish between them. Ports exist in several different locations: deep-sea ports, shallow-sea ports, and ports on inland waterways, lakes and rivers. In terms of volumes, the majority of waterborne freight traffic travels t...
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...s of cargo in the port in order to control the security of the port.
Productivity as a concern with the efficient utilization in seaport, High productivity operation seaport can as effective use in innovation and resources in order to increase the value-added matter of products and services. It is the true source of competitive advantage that creates long term economic viability and achieve better standard of living for all.
Freight volumes and container traffic in seaport now have grown in the intensification of global trade and the geographical dispersion of production. In addition,Maritime freight transport also experienced strong growth and profound change nowadays. So, the port authorities need to identify it core competence and also manage the production of distribution activities across countries regions tomakethe seaport more competitiveness and success.
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Benefit for the customer to remain involved at all stages and for their voice to be heard.
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dock as a place for the trade their goods, look at the map below to
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Core competencies are a collection of competencies that crosses divisional boundaries, which allow a business to be competitive in a marketplace. This is something that the corporation that the business can do exceptionally well. A core competency should allow companies to expand into a new end markets including providing a significant benefit to customers. This should be hard for competitors to replicate the products and services.
What core competencies do you think the company has and what is needed to exploit opportunity and counter threats.
In Terminals, we are focused on boosting productivity and capacity in areas targeted by our Container Shipping business.
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