Case Study Of Meli Marine

1020 Words3 Pages

• Executive Summary This report provides an analysis and recommendation of current issues faced by Singapore-based Meli Marine, a leading container shipping company in the intra-Asian market, weather gain a presence in the Asia-North America trade routes through an acquisition of 16 vessels of Teeh-Sah Holdings. On the surface, this opportunity would expands Meli’s business and diversify it’s operations and provide a protect function against a downturn in intra-Asian market. But, this oppotunity will bring Meli lots of economic risks. It would return Meli to its former less flexible model with owning vessels also. I recommend that Meli giving up this opportunity and keeping going current excellent customer service then gradually into TransPacific Within Asia-NA market, the back haul from NA to Asia nearly empty. Meli need to consider this problem because it’s a huge impact on profit. • Opportunity Cost Meli need to spend lots of time on Asia-NA route if Meli take the acquisition, which could detract Meli managing strong customer relationship, which is Meli’s competitive advantage. Otherwise, Meli need to spend cash and take debt to buy vessels, which will make Meli unable to invest other area listed in “container shipping value chain” such as inland delivery. o PEST Model • Political Container shipping industry is kind of international trade and destined restricted by los of regulation, such as ocean environment law, nation’s imports & exports law. • Economic Fixed cost is high for the container shipping industry such as vessel fees, container fees, and labor of loading and unloading. Variable cost is fuel cost, because the volatility of fuel price, so there is a potential huge impact on industry’s profit. • Social Whatever you do, safe is first. Ocean shipping probably will meet with the pirates that could lead economic loss. •

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