The Importance Of Tourist Experience

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The tourist’s memorable experience An important dimension of the tourist experience is memory, that tourism practices are the resources of experience, which are accessibled only in the form of representations through memory. Another definition of memory is filtering mechanism which make a link between the experience, emotional, and perceptual outcomes or a tourist event . (Carù,a & Cova,b, 2016; Pine & Gilmore, 1999)
There is an impact of memories on the evaluation of the tourist’s experience. Cognitive and affective readiness of relevant information is based on memories involve consciously and unconsciously. According to them, memories also tend to be strong when tourist experiences are bad and disappointing; negative destination experiences, …show more content…

(2011) reiterates this argument, stating that “there are differences between actual experiences and the later representation of experiences in narrative”. In taking a cognitive approach to the study of tourist experience one must consider the mental memory processes as this memory will be all that remains after the experience has ended. In 2016 Carù,a and Cova,b, argued that memory is the most influential aspect of tourist experiences. Different form factors or increase the memorability of events, such as affective feelings, cognitive evaluations, and novel events. According to the research results, 7 constructs – knowledge,local culture, hedonism, refreshment , meaningfulness, involvement, and novelty- are all important components of the tourist experience and these all are likely to affect a person’s …show more content…

Prahalad and Ramaswamy in 2004 called for a strategic approach based on shared values in which they were allowing customers to co-create their own experience for search of their personal growth.as a result emphasis just shifted from narrow conceptions of staging or production to broader notions of experience creation, involving a wider range of processes and agencies.
Caru and Cova (2007) published their work on “Consumer Experience” in wich authors carried out a systematic view on both experience and value creation between the company and the customer and made a model called the “continuum of consuming experiences”. At one end of the model there was an experience created along with the consumer, while at the other extreme there were experiences of which creation a company had a major effect, and at the middle there are co-created experiences.
The three cases in which role and marketing approach of the company differs are;
- In the first case where individual experience creation is involved the company or service provider probably applies product oriented r traditional marketing

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