Introduction: Tourism sector in the UK is not only one of the largest tourism industries in the world but it is identified by the Government as one of the five fundamental sectors in the UK (Tourism, 2011). Despite of this, there is a gradual decline in domestic tourism in the recent past (Tourism, 2011). In addition to this, according to the government statistics there is a slight decline in the visit of foreign travellers in the last quarter of 2016, as compared to the last quarter of the year 2015 (The National Archives, OGL, 2017). Heritage and culture are the key factors to attract the tourists to the UK, especially London. This is because, London is a home of many historic buildings and heritages. However, in order to encourage the future …show more content…
Task 1: Business Improvement Districts and its implications on tourism planning A: What is Business Improvement Districts in tourism planning The definition of tourism planning is evolved from the past. Tourism planning is the set of action plans to be implemented for the better future of tourism industry (Notes, sp no intro 1). Arounds twenty years before, tourism planning concept was limited to the aim of enhancing the tourist review and experience of tourists which can support the improvement of local standard of living as well as improvement of the district. Later the scope of tourism planning widened. In 1998, Williams described the objectives of tourism planning such as structural planning of the business districts to facilitate conveniences for tourists, planning ahead about the aspects affecting tourism such as transportation, human resource etc., planning for conserving the heritage sites and tourist attraction for the benefit of local residents, and redistributing benefits of the tourism. He further adds that tourism planning is the attempt made to equate the demand for and supply of tourism services. Tourism planning is a political process, which may face the problem of coordination because it operates on different scales such …show more content…
It is an organized action plan which includes equating the economic objectives with the quality of life of locals, conservation of environment and conservation of the heritage. Strategic tourism planning is a part of tourism policy (Edgell & Swanson, 2013). Therefore, it can be said that strategic tourism planning needed to be included in the tourism policy for achieving long term economic and social objectives. Strategic tourism planning includes many steps, such as listing the main tourist attractions and developing and enhancing those to boost the tourism (Edgell & Swanson, 2013). This includes enhancing the tourism assets and maintaining the environment to improve tourism activity in the long run. Westchester, the central London borough is known for the historic buildings and heritage sites, which is the fundamental reason for tourists to visit London (notes). Therefore, historic monuments, sites and buildings are the assets for the tourism in London and surrounding area. These assets needed to be reinstated and developed in order to improve the sustainability of strategic tourism plan and attract the domestic and international tourists. This is possible to be implemented with the help of business improvement districts in practice. BID is not only limited to more private and public financing real estate and infrastructure development but it includes safety measures,
The Management of Tourism at Hengistbury Head Introduction = == == == ==
Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.
Sharpley, R., and Telfer, D. J., 2002. Tourism and Development Concepts and Issues. Bristol: Channel View Publications.
Sharpey, R. (2008). Tourism and hospitality Planning and Development. In R. Sharpley, & R. Sharpley, Planning for tourism: the case of Dubai (pp. 13-30).
60 per cent of households in the UK have regular use of at least one
1. Introduction The report covers legacy of tourism during Olympic Games held in the year 2012 at London. It seeks to find out ways in which Olympic Games had an impact on tourism sector in London from various perspectives including environmental, economical, social and cultural front.
home, the amount used can run up to 440 liters a day. This is almost
Since planning in tourism involves several important steps such as analysing the strengths and weaknesses of organization marketing approaches through a SWOT analysis, setting of strategic objectives, and making projections about an organization’s position in the future, these would be fruitful if the culminated into implementation (Morrison, 2010). As Wray (2011) points out, however, most organizations fail in this part by not implementing of putting into practice the organization prepared plans, with the end being unimplemented of partially implemented plans. Tsiotsou and Goldsmith (2012) suggest that it is prudent, after doing all the market and customer analysis, and setting of strategic objectives and goals that firms come up with an implementation strategy. Tsiotsou and Goldsmith (2012) further add that when formulating strategic implementation of strategies, marketing mix should be put into consideration so that they are in tandem with the organization’s strategy. The control phase is the last and an important part of marketing planning and it involves the general evaluation of an organization’s selected strategy (Wray, 2011). Organizations need not to leave out making necessary controls by evaluating the
Many people travel to different places from all around the world and most people travel to new places that they have never visited before, especially at their summer vacation, London is one of the first opinion that people choose when travelling, one of the biggest reasons that people visit London is because it contains one of the most popular and interesting history. London contain different culture from different countries from all around the world, this essay will outline and describe the advantages and the disadvantages that London suffer when tourist visit London, and this essay will also describe the financial, economical, social and the future possibilities of how tourists can affect London.
Tourism can be divided in many ways, such as ecotourism, rural tourism, virtual tourism, industrial tourism, space tourism, Geo tourism etc. Ecotourism describe supplying the tourism needs and wants of the visitors without harming to the natural environment. Ecotourism development attaches with various subsets because many other sectors in the economy get covered from the ecotourism products such as hotel services involving providing suitable lodging for the visitors, logistics services involving to provide easy accessibility and the right information technology involving providing right information to the tourist to give an idea about the culture, places, history, and the food they are going to have. So people have to concern about these components when they going to build an ecotourism area. (Wordpresscom,
The solution of this problem is to improve the infrastructure and apply new strategies to attract more tourists. The government is responsible for this project especially the ministry of tourism as well as the businessman will play an important role by their funds as sponsors for this project. The Turkish has proposed number of strategies with the aim of improving transportation system, restoring historical places. Moreover, according to (how to promote tourism) “ they improve on accommodations and health services in order to attract the tourists, train easy tour guides and hotel workers for communications and...
When designing a tourism development plan, the size of the destination should be considered. A destination is defined as a geographical area (city, region, country) that attracts visitors for tourism purposes (leisure, business, volunteer, etc.)
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Many investments for infrastructure construction in the destination primarily designed for the business tourists (hotels, restaurants, transportation…) provide economic profits, and they can also be enjoyed by local residents and leisure tourists.
In the more economically developed countries (MEDCs), synonymous mainly with the industrialised countries of the northern hemisphere there, has been an explosion in the growth of leisure and tourism industry, which is now believed to be the worlds second largest industry in terms of money generated. In order to differentiate between leisure and tourism it should be recognised that leisure often involves activities enjoyed during an individual’s free time, whereas tourism commonly refers to organised touring undertaken on a commercial basis. Development in the two areas could be attributed to changing patterns in working lives within the last four decades. Generally, people now have more disposable wealth, work shorter hours, receive longer, paid annual leave, retire earlier and have greater personal mobility. In addition, according to Marshall & Wood (1995), the growth of the tourist industry per se can be associated, in part, with the concentration of capital; the emergence of diversified leisure based companies, sometimes within wider corporate conglomerates and often associated with particular airlines. Furthermore, the development of tourism can generate employment both directly, in jobs created in the hotels, restaurants etc, and indirectly, through expenditure on goods and services in the local area. Nevertheless, although the tourist industry is competitive, which essentially keeps down the cost of foreign travel, the success of tourism in any one area can be ‘influenced by weather, changing consumer tastes, demographics, economic cycles, government policy, not to mention international terrorism and other forms of conflict.’(1) Although such factors may have a detrimental affect on the economy of a popular tourist destination (or even tourism in general, in light of September 11th 2001), the consequence of tourism in general is often three fold: environmental, social and cultural, which in turn has prompted a search for new ‘friendly’ approaches that are less destructive.