The Importance Of Qualitative Interview Research

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For an effective and flawless data collection, an interview instrument was designed and developed.

The scope of any qualitative interview research is to see the topic with the eyes of the interviewee, and to explain the reasons why the interviewee reaches a particular perspective. In order to achieve such a goal, a qualitative research interview must have specific attributes. The structure of the interview should be kept open, a sufficient number of open questions should be included, and the main focus should be on situation and action sequences rather than abstractions and general opinions (King, 1993).

It is important to notice the issue of possible researcher bias. The findings cannot be a result of researcher’s assumptions and prior intentions. …show more content…

The most popular ones are described below:
a) Structured interview. In a structured interview there is a complete set of predefined questions. Usually such interviews are used in surveys, where they don’t have to be conducted by the researcher, however there is no room for improvisation.
b) Unstructured/semi-structured interview. In a semi-structured interview the researcher might have prepared some questions in advance, however there is always room for more explanatory or open questions.
c) Group interview. During a group interview two or more people are interviewed at the same time by one or more interviewers. The type of interview may be structured or unstructured.

The nature of the research question that has to be addressed, defines the type of the interview to be used in the study. For the objectives of this thesis, the semi-structured interview will be …show more content…

(Kvale & Brinkmann, 2009) consider it as the most effective and convenient mean of gathering information. Its’ basis is in human conversation, thus allowing a skillful interviewer to modify different aspects of the process, adjusting the pace and order of questions to elicit better responses from the interviewees. It is important to notice, that it enables the respondents to reply in their own personal way, using the language they think is

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