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Examples of Cultural Influences
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If you were to sit down and count all of the different types of cultures in the world, you would be sitting for a very long time. These different types of cultures can be found by traveling to different parts of the world. Different types of people follow their own cultural beliefs and these beliefs start to reflect on the place where they live. With this said, hotels need to be aware of the location where their property is and modify their hotel accordingly. There are three major aspects that hotels need to be aware of when it comes to addressing cultures; these are authenticity, design and legal logistics. These three things change the expectations for any hotel property according to where they are located.
When people travel to different locations around the world, they typically do this to experience different cultures. This change in culture can be 50 miles away or 5,000 miles away, either way people would like a change in the way their lives are lived. However, it
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Hotels need to ensure that they are following the rules for the specific location of their property. If a hotel company is based in the United States, but has a property in Asia then the company needs to follow the rules of Asia and not the rules of the United States. If a person from Asia was to go into an American run property (in Asia) and see that laws were being broken they would be terrified. So, guests expect that the laws of the specific land where the hotel is located are always followed. Four Seasons does this exceptionally well and an example of this is their work in France. France has several different laws relating to working and the treatment of employees. One of these rules requires workers to spend a certain number of hours working near a window so they can be exposed to sunlight. Although this rule is nonexistent in the U.S. Four Seasons follows it because this is in regards to their property in
“When you love someone, you 've gotta trust them. There 's no other way. You 've got to give them the key to everything that 's yours. Otherwise, what 's the point? And for a while, I believed, that 's the kind of love I had” (Casino). Casino centers on Sam ‘Ace’ Rothstein, a gambler of legendary skill who is sent by the mob in the early 1970s to Las Vegas to manage its newly acquired Tangiers Hotel and Casino. Ace is an outsider among outsiders: a dispassionate, calculating, almost pitifully tender civilian among thugs. He’s a Jewish bookie sent by the mob to manage a Vegas casino and embezzle cash for the crime bosses back home. Even when he dons a flamboyant suit and runs patrol around the felt tables of his amoral arena, he looks unsatisfied.
The Wyndham has executed a compliance program to strengthen ethics throughout the company. They have drafted a thorough Code of Business Conduct that has received top scores from the Ethisphere Institute for its comprehensiveness and availability to stakeholders. Another way the Wyndham contributes to customer is creating a customer relationships. When consumers think about and associate the Wyndham hotel company the first thought that should come to hand is an upscale hotel chains that targets high end consumers. However, the Wyndham targets travelers from across the world and social status. For example, they have different hotels that expend the reach of consumers some of them include Wyndham Hotels and Resorts, Wyndham Garden, and Wyndham Grand Collection, Days Inn, Super 8, Travel Lodge, and others. This strategy allows Wyndham to avoid brand confusion but also set apart with having a wide variety of consumers. Ending with Availability of products and customer care services: The products of the Wyndham are always available in markets and keeps on changing customer requirements. Their customer care service is also effective that help customers in making right and quick
-“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had!
The host culture may perceive the tourist with stereotypes and negative perceptions that is engrained in their own culture concerning the tourist culture. The host country may interact with tourist with a preconception concerning the tourist’s values, behavior, and attitudes. This may result in the host culture being communicating negatively based on the assumption that the tourist already has negative attitudes toward the host country.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
The Great Migration involved the enormous relocation of African Americans from the southern parts of the United States to the north, midwest, and west during the early to mid-20th century. It had significant effects on urban centers, the causes bringing about the migration, and its sociopolitical consequences. Due to a mix of push factors such as racial discrimination and economic hardships in the South and pull factors such as industrial work opportunities in the north however this crucial event changed the demographic composition and social circumstances of metropolitan regions. As a result, African American immigrants became catalysts for social change in northern cities, and the ensuing sociopolitical environment was characterized by intense
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
“A hotel defined as an “inn” has an obligation to accept bona fide travellers who appear able and willing to pay a reasonable sum for the services and facilities provided, and who are in a fit state to be received.”
Helped With unique efforts by government and all other stakeholders, including hotel owners, resort managers, tour and travel operators and employees who work in the sector, Indian hospitality industry has gained a level of acceptance world over. It has yet to go miles for recognition as a world leader of hospitality.
The most important business goals are to increase market share and develop the benefit of the hotel, such as using the power of internet and social media to increase hotel popularity and build strong brands of the hotel. Although, respect of customer’s cultures is a vital part of hotel atmosphere, especially for internationa...
They are expected to have a distinct level of luxury as well as quality interiors, decors, etc. in every area of the hotel. Bedrooms are more spacious well designed with good interiors that those in lower star hotels. The bath/shower rooms should have both bath and fixed shower facilities. There should be enough provision of staff to provide services like porterage, room service, laundry and dry cleaning. There should be spacious restaurants catering to its guests as well as non-guests.
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
All things considered, the luxury hotel industry is quite competitive and it is more comfortable for large established players that have a recognized brand. Pursuing a differentiation strategy alleviates the competitive pressure. However, it became quite hard to differentiate as it can’t be done anymore through basic aspects like décor or exquisite meals. Premium hoteliers started to offer their
Markets having culturally different backgrounds are the future. Since there will be people from Eastern Europe and Asia who speak different languages to understand the customers, this will be the key to success as understanding diversity becomes easy. THE INFLUENECE OF CULTURAL DIVERSITY ON TOURISM INDUSTRY Today the world economy is interdependent. Similarly, the tourism industry is also world based. The companies operating in global tourism have employees from different cultures, languages, ethics and values.
Based on these seven main principles of sustainable development, most of the hoteliers are practicing in hospitality and tourism industries, such as futurity, inter-generational equity, participation, balancing of economic and environmental factors, environmental capacities, emphasis on quality and compatibility with local ecosystems. It can be consults before making any decisions.