When the Internet was inaugurated to Malaysia by the Malaysian Institute of Microelectronics Systems (MIMOS) in 1987, it is for research and education purposes (Ramadass and Osman, 2012). However, it is later commercialised in 1990 and made available to the public in 1992 as JARING (Joint Advanced Integrated Networking) became the first Internet Service Provider (ISP). In 1996, the Multimedia Super Corridor (MSC) is launched and contributed to the development of information and communication technology (ICT) industry. At the same time, TMNet came into the picture as the second ISP and improved commercial and residential Internet access (APNIC, 2004). The application of modern technologies such as fibre optics like High Speed Broadband (HSBB), wireless transmission like WiMAX and Long Term Evolution (LTE) networks, and satellite services, gave a further boost to internet coverage and speed.
As a result, broadband penetration has exceeded 67 percent in 2013 (BERNAMA, 2013) and is predicted to have 42.5 million mobile subscribers by 2014 (Mahpar and Mahalingam, 2013). It is also reported that Malaysians spend nearly 20 hours per week online (Nielsen, 2011), with 9 on social networking sites (The Star Online, 2010). This widespread growth in Internet usage is causing an evolution to the media landscape which subsequently affects the advertising industry.
In order to understand how has the Internet affected newspaper and online advertising in Malaysia, two reports: Mapping Digital Media: Malaysia (Ding et al., 2013) and Malaysia entertainment and media outlook 2013: Customers and innovative in the Digital age (PwC, 2013) are compared and analysed. The three common findings are: (1) newspapers retain the biggest portion of advertisin...
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When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
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Shah, Anup. “Media and Advertising.” Global Issues, Updated: 26 January 2008. Accessed: 17 July 2010.
In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
As stated in Kitis’ journal ‘Ads- Part of our lives’ (2012), ‘Ads affect us all in different ways.’ (pg. 305). Advertising is reached to us at least one thousand times or more a day, whether we think about it or not. Mobile advertisement is now a huge part of our lives, especially being young adults. With technology on the rise, and every young adult owning and using a mobile phone, companies are taking advantage of the ever-growing trends and apps. Research from SmartInsight shows the average adult in Australia uses their mobile devices 2.8 hours a day. With this growing from 0.3 hours a day in 2008, it is obvious mobile usage is massively growing, and continues to grow.
The history of mass media started with the invention of technology. The moment technology was invented; media has used it as an opportunity to expand to a wider audience. As technology develops it’s just a matter of time before the media becomes involved. There is no limit as to how involved the media will become.
Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming with popularity in the 1960’s. Television is still the most often used source for news and other information such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
There is a new substantial form of media that has been popularized in recent years that has changed how we as individuals and a society, think, live, share, and create. From the most influential politicization, to the vagabond on the street, every single person is affected by this new form of media and it becomes more substantial in our lives every day. The movie Men, Women, and Children, and the first chapters of New Media, and New New Media, all share a common theme: the attempt to shed light on this medium, called new media, and explain how it affects our lives.
Media could be used as the advertisement, entertainment, publicity, and many another way; media is something similar, or the same to social communication. However, in the millions of media’s concept, the concept related to new media attracted most of my attention. New media came into prominence in the mid-1990s (Mass Communication in Canada/P.16) and it contains some disadvantage and advantage; and the basic concept of the new media was quite different from the traditional mass media, one of the most important concepts in media study.
Ever since social media became phenomenon, big companies took advantage of it and started ad campaigns looking to further promote their respective products. Most people have Facebook, Twitter, Instagram, or YouTube, so the eyes are there it just depends what one wants to place in front of them. Social Media Advertising is big business. How big? Total ad revenue is set to reach $15 billion by 2018. That’s a 194 percent increase and more than half of it will be mobile. (Bennett 2014) The question, however, why is Social Media Advertising set to explode in the next three years? With total activity on smart phones and tablets accounting for 60% of digital media time spent in the U.S., there’s no denying that reaching users while on mobile devices is the next big wave in advertising (Ganguly, 2015). Based on personal observations, readings,