The Impact of Social Media on Self-Awareness

1544 Words4 Pages

Several decades ago, communications philosopher Marshall McLuhan spoke about the development of the Global Village and how the evolution of new technologies would help connect people on opposite sides of the world, creating online communities that would break boundaries and borders. While this change has been recognized, so too has the idea explored by his successors in which while individuals were expected to look at others in the world through a telescope, they have alternatively developed the tendency to look at themselves through a microscope. As the era of worldwide connectivity began, so did the era of ‘me, me, me’. Both the hardware and the software of the new millennium, inclusive of the iPhone’s forward-facing camera, and apps that allow one to fix blemishes and whiten teeth, have adapted to allow this change to an inward focus. While this has certainly caught on, it has also begun to cause a lot of problems. The act of posting about the self began to be seen as a negatively self-centered one when Facebook NewsFeeds were filled with egotistic stories and ‘Selfies,’ photos of the self. Shortly after, the application Instagram was created, where the occurrence of the Selfie was magnified to a greater degree. This intensive focus inward, and the way these pieces of media are shared, have made some individuals reliant on the positive expressions of others for self-confidence and social approval. When self-esteem is intertwined with how many ‘likes’ a photo gets on a mobile application, we start to see a shift in how self-awareness is formed, what people will do for this approval, and how some will react to a lack of attention. It should first and foremost be noted that these behaviors are not entirely universal or experien... ... middle of paper ... ...The Globe and Mail Online. Web. 8 Nov. 2013. Keen, Andrew. The cult of the amateur: how blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values. New York: Doubleday, 2007. Print. Oppliger, Patrice A.. Girls gone skank: the sexualization of girls in American culture. Jefferson, N.C.: McFarland & Co., 2008. Print. Prescott, Anne P.. The concept of self in psychology. New York: Nova Science Publishers, 2006. Print. Rand, Ayn, and Nathaniel Branden. The virtue of selfishness, a new concept of egoism.. New York: New American Library, 1964. Print. Schur, Edwin M.. The awareness trap: self-absorption instead of social change. New York: Quadrangle/New York Times Book Co., 1976. Print. van Dijck, J.. "Digital Photography: Communication, Identity, Memory." Visual Communication 7.1 (2008): 58-76. Print.

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