The History of Coca-Cola
The Coca-Cola company started out as an insignificant one man business and
over the last one hundred and ten years it has grown into one of the
largest companies in the world. The first operator of the company was Dr.
John Pemberton and the current operator is Roberto Goizueta. Without
societies help, Coca-Cola could not have become over a 50 billion dollar
business.
Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He
concocted the formula in a three legged brass kettle in his backyard on May
8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the
seeds of a Brazilian shrub to make the fabulous beverage(Things go better
with Coke 14). Coca-Cola debuted in Atlanta’s largest pharmacy, Jacob’s
Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated
water was added to the syrup to make the beverage that we know today as
Coca-Cola.
Coca-Cola was originally used as a nerve and brain tonic and a medical
elixir. Coca-Cola was named by Frank Robinson, one of Pemberton’s close
friends, he also penned the famous Coca-Cola logo in unique script. Dr.
John Pemberton sold a portion of the Coca-Cola company to Asa Candler,
after Pemberton’s death the remainder was sold to Candler. Pemberton was
forced to sell because he was in a state of poor health and was in debt.
He had paid $76.96 for advertising, but he only made $50.00 in profits.
Candler acquired the whole company for $2,300(Coca-Cola multiple pages).
Candler achieved a lot during his time as owner of the company. On
January 31, 1893, the famous Coca-Cola formula was patented. He also
opened the first syrup manufacturing plant in 1884. His great achievement
was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass
Company made the contour bottle for the Coca-Cola company. Candler
aggressively advertised Coca-Cola in newspapers and on billboards. In the
newspapers, he would give away coupons for a free Coke at any fountain.
Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25
million dollars. He gave Coca-Cola to his son, Robert Woodruff, who would
be president for six decades(Facts, Figures, and Features Multiple pages).
Robert Woodruff was an influential man in Atlanta because of his
contributions to area colleges, universities, businesses and organizations.
When he made a contribution, he would never leave his name, this is how he
became to be known as "Mr. Anonymous." Woodruff introduced the six bottle
carton in 1923.
Like when he was forced to take the job with the fertilizer plant, he began to get ill from working
and squandered the money on gambling. As a result, he was heavily in debt and had
In order to understand the complexity of the Anti-Americanism, it is important to understand the history and relationship between Canada and the United States. The sentiment was first conceived by the Europeans and the issues it had with the upcoming “rebellious” American culture. Europeans at the time had the tendency to see Americans as, “overconfident and self-important… it was this egocentricity that most aggravated Europeans” (O’Connor, 2004). In its earliest form, the American ideology seemed to be an opponent to the popular European ideology. Which soon became a campaign between “high culture” (the European ideology) and “low culture” (the American culture) and through that rivalry many European citizens held the belief that,
it. He not only gave up his salary, but also his home and car. The
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
In today’s society, we face a lot of challenges in addressing, conforming to, and adapting to changes in cultural and social norms. What some refer to as normal human behaviour in one society, can usually be regarded as taboo in some other. One of the most controversial issues facing today’s society is the subject of homosexuality. There are over four-hundred and forty species that engage in homosexuality; only one is homophobic. Homosexuality is not a disease; people do not call in sick because they are feeling 'gay'. We all know people oppose homosexuality because in their view, it would give society’s and the law’s imprimatur to a deviant lifestyle. Fortunately for people like me and my generation, those numbers will diminish with time and the oppression of homosexuality, being a widespread concern, should not be tolerated on any level.
It is clear that the murder of Matthew Shepard was a hate-crime against homosexuality and that fact was bound to be a significant factor in the court case. The motives of Aaron McKinney and Russell Henderson prove that homophobia can lead to nefarious actions and tragedies. Not only do more serious consequences for homophobic actions need to be enforced, but acceptance of homosexuality needs to be enforced socially in order to reduce future tragedy in the LGBTQ
A debate is raging in America about who people have a right to marry. In response to lesbians and gays asking for the right to marry, many legislators are writing laws to ban same-sex marriage in their respective states. Even President Bush supports a Constitutional amendment that would ban same-sex marriage (prez.bush.marriage/). Opponents of such legislation do not want discrimination passed into law and are protesting at every opportunity. One must understand the reasons that people want to ban same-sex marriage before he or she can effectively argue about the subject. Many advocates of same-sex marriage bans say that allowing gays and lesbians to marry would degrade the institution of marriage because marriage is only supposed to exist between a man and woman. In addition, allowing same-sex marriage would cause problems for society (Issues and Controversies on File). One theory why opponents may fight against same-sex marriages is that heterosexual marriages have long reinforced traditional gender roles within marriage and that allowing same-sex marriages would cause males to lose their authority to subordinate females as heterosexual couples begin to model same-sex marriage gender equality (Calhoun 157).
The evolution of technology has been hand in hand with the human subjugation of earth, but the question persists, when does the use of technology go too far? Advances in medical science have tremendously improved the average human lifespan and the quality of life for individuals. Medical science and biology are steadily arriving at new ways to make humans superior by the use of advanced genetic alteration. This ability raises the question of how ought this new technology be used, if at all? The idea of human enhancement is a very general, since humans are constantly “enhancing” themselves through the use of tools. In referring to human enhancement, I am specifically referring to the use of genetic intervention prior to birth. Julian Savulescu in his, “Genetic Interventions and the Ethics of Enhancement of Human Beings” argues that it is not only permissible to intervene genetically, but is morally obligatory. In this paper I will argue that it is not morally obligatory to genetically intervene, but may be permissible under the criterion established by Savulescu. I plan to argue that the argument used by Savulescu for the obligation to genetically intervene is not the same obligation as the prevention and treatment of disease. The ability for humans to genetically intervene is not sufficient to provide a moral obligation.
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
a burden upon him, and he felt he needed a new start. The sale of his
India is one of the countries that this report will cover. Power distance is rather high in India this is evident when observing the rather extreme levels of inequality amongst individuals. It is also apparent in the work place, managers expect their team members to be obedient. Employees also count on being clearly directed when it comes to their tasks and what is expected out of them. Top down communication is employed and negative feedback rarely moves up the ladder. In this society there is no need for justification of an individuals position in the social hierarchy. (Cultural tools, n.d.)
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.