The Hard Rock Company

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The Hard Rock Café (HRC) and the Hard Rock Hotels / Casinos is a highly successful series of ventures that serves up fun, music, food, nostalgia and beverage. The HRC is also famous for its music collectibles, including guitars used by icons in the industry (i.e. Madonna, Jimi Hendrix, etc), fashion merchandise, live concerts, and Hard Rock Live performance venues. The first Hard Rock Café was opened on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, HRC became well known and successful almost immediately.

Tigrett went out and opened HRCs in New York City, Boston, Washington D.C., Dallas, Orlando, Paris and Berlin, while Morton developed HRCs in Chicago, Houston, San Francisco and Los Angeles. Various buyouts were executed, starting with “Mecca” buying out Tigrett and then The Rank Group acquiring Mecca. In time Mecca acquired Hard Rock America from Peter Morton, “consolidating worldwide control of the Brand,” the Hard Rock Web site explains. ¹

None of these consolidations and buyouts has any interest for the millions of happy customers who simply enjoy the atmosphere and the music at HRCs all over the world. The corporate Web site calls the HRC experience a “truly global phenomenon.” About 130 HRCs are out there on the planet now, including in places like Shanghai and Kuala Kumpur. HRC claims to own over 70,000 pieces in its collection, including Bob Dylan’s motorcycle and Elvis Presley’s shotgun. The theme of HRC is of course rock music, but once inside a store the customer has a chance to explore the history of rock and roll, the roots of the music, some of the early pioneers whose names are not well known, and more. Staying true to its original motif and theme is one of the hallmarks of HRC. “C...

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