The Functions Of The Whole Foods Market Support Process

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Marketing and Operations Functions
Name
Institution

Introduction
Various organizations have different functions that interrelate to enhance productivity and performance (Bell, 2013). These functions are integrated to give the organizations a competitive advantage and emerge stronger in their domains. These functions include marketing, operations, finance and human resource functions. The interaction between these functions enables organizations and firms to work towards achieving the fundamental goals of the organization. The failure of each of the functions to achieve its mandate may lead to the ultimate failure of the organization (Walker & Mullin, 2011). In this regard, the different functions of an organization are dependent …show more content…

The support process involves the coordination of members and employees to achieve the overall goal of the company. The commitment of this company towards a productive workforce is the rationale behind its growth. From a strategic viewpoint, a robust and efficient workforce is instrumental in turning the economic prospects of the company through hard work and commitment towards the fulfillment of the company’s vision (Harbin, 2000). In this regard, support process that supports the value creation process is of great significance to the …show more content…

This means that marketing the company’s products in the international market can be harder. Thus, the company does not expect higher profit margins or revenues from foreign markets. This factor compounded with the fact the company’s competitors accept more benefits in the global stage ruin chances of Whole Foods Markets to show impressive profit margin. In order to drive the economies of scale, WFM has to expand its operations in the global markets. The biggest weaknesses of this company are its limited social networking (Harbin, 2000). While WFM has embraced online marketing that technology represents, it is yet to exploit fully the opportunities that are abound. The company has a weak social marketing system thus cannot compete favorably with its competitors. This also applies to the online customer engagement. WFM does not frequently engage its consumers on various internet platforms. These weaknesses in the marketing and operations functions put the company at risk of losing its fame and leadership to

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