The Functions Of The Mass Media, By Harold Lasswell

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The mass media operate other important societal functions as well. Harold Lasswell, political scientist and communication theorist, illustrates three features: surveil¬lance of the world to report ongoing events, interpretation of the meaning of events, and socialization of individuals into their cultural settings (Lasswell 1969). The other fourth function must be added: manipulation of politics. The way that these four functions operate, influences the political destiny of individuals, groups, and social institutions, as well as the course of internal and international politics.

5.1 Surveillance
The first function mentioned by Lasswell suggests two leading tasks. When it serves the collective needs of the public, it forms “public surveillance,” …show more content…

Their reportage selection is politically important because they determine who and what will have a good opportunity to be the center for political debates and activity. News people with their stories compel political leaders to react to events and conditions on which their viewpoints and platforms would not have been transmitted otherwise. Without media attention, events that the media news offer and the society might have less impact on decision making—or none at all. Situations that might be accepted in unimportant events, they can become intolerable in the fierce of publicity. Consider the case of Senator Lott’s salute at Strom Thurmond’s birthday party. Without the public exposure of a particular private situation, Lott’s politi¬cal failure and its consequence would not have occurred. Politicians are heavily aware of the media’s agenda-setting power. That is why they strive immensely to organize and arrange events to give as much appropriate coverage as possible and to avoid detrimental publicity.
Media surveillance can have good as well as bad consequences. Misinterpretation and panics fabricated by news media have often threatened security in good policies, people, and products. The individuals and economic implications have been huge. For instance, suspicious stories that challenged the well-being of bioengineered foods lead to the lose millions of dollars in the damaged

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