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Why smoking advertisements should be banned
Research arguments against smoking advertising
Disadvantage of anti-smoking advertisement
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For decades, researchers and scientists have been studying on the impact of anti-smoking advertising campaigns .As a result of some research , main question arises : “do anti-smoking ads really have an impact on people’s decision about quitting smoking?” or “do they really work?” It is a controversial issue and plenty of studies and investigations support that there is no clear evidence to prove they have a significant influence on adults’ or youth’ decisions. The most striking reason of why anti-smoking ads fail is that there is not enough attention to encourage smokers or they are not supposed to prevent people from smoking. The reason is advertisements are made to profit .Anti-smoking ads are not advantageous or profitable. Thus, tobacco companies use their marketing expenditures to promote smoking. Their main objective is to encourage people to start smoking. According to Federal Trade Commission (FTC), in 2003, cigarette companies increased their product marketing and promotional spending to $15.15 billion, while lowering their spending on youth smoking prevention programs to $72.9 million. In other words, tobacco companies spent more than 200 times on product marketing than on prevention (Schmidt,2013).In addition to first reason there is not complete focusing and enough effort. Most advertisements are parent-targeted. They forget that there is a huge percent of youth smoking. However, parent-targeted ads are insufficient in terms of their narrative and executional style. When designing an advertising campaign, at least four important issues must be addressed: the message content(what to say), the executional style(how to say),the target audience(whom to say it and hence, which media to choose),and budget (Pechmann&Reib...
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...sons and results seriously and objectively.
REFERENCES
Websites:
• Schmidt,L.(2013).Campaign for Tobacco-Free Kids.Retrieved May 6,2014,from http://www.tobaccofreekids.org/research/factsheets/pdf/0302.pdf
• Pechmann,C.,Zhao,G.,Goldberg,M.E.,Reibling,E.T.(2003).What to Convey in Antismoking Advertisement for Adolescent: The Use of Protection Motivation Theory to Identify Effective Message Themes.Retrieved May 6,2014,from http://www.scenesmoking.org/research/trdrp3jm.pdf
Articles:
• Pechmann,C.&Reibling,Ellen T.(n.d.).Anti-Smoking advertising campaigns targeting youth:case studies from USA and Canada.p.117
• Siepmann,James P.(1999).Smoking Does Not Cause Lung Cancer.Journal of Theoretics,1(4),p.2
• Hesami,Z.,Alvanpour,A.,Kashani,Babak S.,Tafti,Saeed F.,Heydari,Gholam R.(2010).Severity of Nicotine Withdrawal Sypmtoms after Smoking Cessation.Tanaffos.9(1).pp.42-47
This picture is going to talk about “Smoking kills slowly,” I have found this advertisement which is a picture on Google. It grabs my attention while I was searching for an advertisement. This picture aims to convince the reader that smoking can lead to death. Also, how it will affect us while we are smoking. The advertisement effectively uses pathos and logos in this picture to make a convincing case.
positive and healthful image. This is where beautiful men and women would be seen socializing
Truth is of the many national anti-smoking campaigns aimed at curbing youth smoking in the United States. The Truth campaign was “established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories”(Truthinitialive.org). In the ad it is evident that a person is lying dead on a bed. The pale, white feet lying on a bed covered by thin white sheet, with a tag hanging from the toe suggest it is the tag that identifies the body. Truth’s rhetorical strategies include explicit claim of fact, emotional fallacies know as scare tactics, and slippery slopes. They are used to provide knowledge to the audience against the use of tobacco product. In 2014 Truth
Sloan Wilson did not publish The Man in the Gray Flannel Suit, a classic on 1950's middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that "society seemed to reward those who lacked rough edges and eschewed eccentricity" (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a specific socioeconomic group. They seek to lure the expanding male, middle-class audience by presenting indecorous fun, an enticing social situation, and smooth smoking delight all stemming from their product.
Smoking is one of the leading causes of premature death world-wide. Anti-smoking advertisements, such as yours, are meant to inform people of the dangers of tobacco as well as discourage others from developing the bad habit. In order to successfully persuade your audience, the advertisement cleverly utilizes the three rhetorical appeals of ethos, logos, and pathos through its image and implied meanings.
Reeples, Lynne. Cigarette Ads May Lure Teens to Smoke. 18 Jan 2011. Web. 8 Jan 2014.
While todays major tobacco producers deny that they market to the youth. However, we still see them subliminally targeting children through magazine advertisements, store posters, and Internet ads. In addition, they continue to use product placement strategies in mov...
For nearly one hundred and fifty years marijuana has been illegal in the United States of America. Though marijuana naturally grew in all of our fifty states, it was outlawed due the superior strength and durability of hemp rope. This threatened to replace cotton rope, which would cost wealthy cotton owners a lot of money. To this day marijuana is still outlawed in the U.S., however rope has nothing to do with it. Once slavery and the “cotton boom” were over hemp made a little bit of a comeback in a smoking form. Then, in the early 1940’s the government began releasing anti-marijuana propaganda. In the 1960’s when marijuana became popular amongst pop-culture, a movie by the name of “Reefer Madness” was released depicting marijuana users as fiends and criminals who’s normal everyday lives fell apart, and spun out of control due to the addiction to the drug. Even in the present day organizations, as well as the government, continue to try and sway people from using the substance by portraying users as irresponsible idiots. Some examples of behaviors portrayed in the commercials are: accidental shootings, running over a little girl on a bike, molesting a passed out girl, supporting terror, and impregnating/becoming impregnated. I feel that these advertisements are ridiculously tasteless and misleading. Through personal experience, surveys, an interview, and a case study I intend to prove that marijuana users do not behave in the fashion that the anti-marijuana campaign ads would suggest, and furthermore, I expect to find that the ads so grossly misrepresent the common user, even those who do not use disagree with the negative portrayals. I also challenge you to think about the suggested situations and behaviors from the commercials, I feel that you’ll see every situation and behavior in the advertisements is much more feasible to a person under the influence of alcohol than under the influence of marijuana.
Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones that create stereotypes. They are very manipulative, for they will never focus on the negative things that are associated with their products, only the positive ones. Advertisements are ambitious which gives them power, and engage customers for their approval.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
Smoking Kills. This is no longer a myth, it’s a fact. According to the British Medical Journal, every time a person smoke a cigarette, he or she will lose about eleven minutes of life here on earth and subject yourself to cancer. In the advertisement below, you can easily tell from just looking at the picture that this ad is against smoking. The ad portrays the message that smoking is deadly, and is able to be comprehended by people of all ages in the hopes that the viewers do not get into a fatal habit such as abusing cigarettes. Essentially, smoking cigarettes is a long term form of suicide. A man is holding a lit cigarette in his hand with his middle and pointer finger, and his thumb held up. As shown in the
Pechmann, C. & Ratneshwar, S. (1994). The effects of anti smoking and cigarette advertising on young adolescents' perceptions of peers who smoke. Journal of Consumer Research, 21, 236-251.
A child who has lost his mother in a busy airport is a scenario that most audiences pay attention to. It’s thrilling in a way- will the protagonist find his mother? This video commercial is one that leads the way in the anti-smoking campaign. A young boy is walking alongside with his parental and the next minute is alone. Looking around trying to locate her, the effort is unsuccessful. Unaware what to do next, he cries and cries (See Figure 1). A narrator voices, “If this is how your child feels for losing you for a minute, just imagine if they lost you for life. (13QUIT)”
Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.
Advertising and marketing of cigarettes are a big factor as to why teenagers smoke. There are promotions for different brands like Joe Camal and Marlboro Man. They’re some of the biggest marketing campaigns on T.V. Both companies have giveaways like T-shirts in return for coupons accumulated by buying their brand of cigarettes. Different cigarette companies make the...