The Effects of Negative Propaganda in Politics
Politics is the foundation upon which this country stands upon.
Today's politicians power every decision and every move that the U.S.
Makes. The central power that is behind this country is run by one
man, the president. There is only on way to become president and that
is to win the Presidential Election that occurs once every four years.
Advertisement is used to "sell" a candidate to the public. Positive
advertisement is often used at the beginning of a campaign to let the
public get to know the candidate. However, wherever there is positive
advertisement to be found, there are negative ads following close
behind. Negative advertisements are usually targeted at the opponent
whose ideas or history might be able to be used against them in an
incriminating way. Reactions to the content of negative propaganda
cannot be controlled and it may or may not have its desired effect.
Negative propaganda created by the media and candidates in
presidential elections can stir up a whirlwind of uncertainty among
the voters and cause mixed negative feelings about one or perhaps both
of the candidates.
Negative propaganda is nothing new to political campaigns. In fact it
was used in the very first election that there was. According to Edwin
Diamond and Stephen Bates:
Name-calling and invective are themselves nothing new in American
political life. Washington was called a "Whore Master" and
would-be-monarch; Jefferson a coward and atheist; Lincoln, a
"rail-splitting baboon." Franklin O. Roosevelt, Jr., as a surrogate
for John Kennedy in the West Virginia primary in 1960, declared Hubert
Humphrey was a draft dodger. (327)
It is obvious that negative campaigning did not just pop up out of the
blue one day, but came with the Presidential Campaign package itself.
As election strategies progressed, so did the use of political
campaigning. "Up until the late 1970's the candidates would use direct
personal attacks on TV, opposed to surrogates doing the attacking, as
they did post late 1970's" (Diamond and Bates 327-328) Although this
Words and images were silent weapons used by all governments involved during World War II. Wars are generally fought between soldiers, but the different ideologies often meet on the battlefield as well. The support of the people is crucial during these times since it general knowledge that strength relies on numbers. Propaganda targets people’s emotions and feelings and changes people’s perception about a particular idea, people or situation. Propaganda goes hand in hand with the art of persuasion and convincing; these tools can control and manipulate the collective minds of massive amount of its audience. During World War II, for instance, the elements of war were taken from the location of the military fights and brought to the households of millions of families. Advertising has the power to sell ideas, to give or take away hope, and to boosts people´s morale; the ideas that were presented to the public through propaganda are immortal, they linger in the nation’s memory. Images often displayed in posters and pamphlets during war time, were an essential factor to gain peoples support and trust, images attract people’s attention with more efficiency than word. It is an effective mean to attract attention; it I said that images speak louder than words and this case is not the exception. Media, during World War II, was the catalyst which increased the magnitude of the issue that was being confronted. This event left a mark in our history since its objective was to generate hatred between ethnics. It is in our nature, the human nature, to take our own culture as a point of reference to judge others, this is a phenomenon called ethnocentrism and it is fuelled bye prejudice and stereotyping. Throughout history whenever technologically...
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
they had to pay back money that they did not have and Kuwait was responsible for
Have you ever turned on the TV to watch the news during election year? News programs constantly bombard the public with campaign coverage that negatively affects the way people vote. The most noticeable effect the TV news media causes is a decrease in voter attendance at the ballot boxes. News coverage of political campaigns reduces voter turnout because of the negative campaign tactics used by candidates and their parties; exit polls that predict the outcome of an election; and the public's perception that the media can be bought to influence people to vote for a certain issue or candidate.
One of the greatest revolutions in the twentieth century was not political in nature, however, it aided in many different political revolutions. This revolution was the communications revolution. The twentieth century has experienced one of the greatest changes in means of communication including technologies such as radio, motion pictures, the Internet, advanced communications and most importantly the television. Sadly, political leaders and the government to convince or persuade the masses that their ideas supercede those of others have utilized these technologies.
“Propaganda is a truly terrible weapon in the hands of an expert.” A master of illusion, Adolf Hitler knew how to use propaganda to “educate” the masses. Hitler knew the importance of propaganda and the effects it could have on a population. Propaganda was essential to his idea of a perfect state that he devoted two chapters in Mein Kampf to the subject. “As well as being a very charismatic leader in his own right, Hitler knew that propaganda was the best way to sway the masses to support his views, and was cunning in his dissemination of propaganda.” Hitler and Nazi top officials used propaganda as the chief method that projected the ideology. Hitler’s chief architect (Albert Speer) told the Nuremberg Tribunal that what distinguished the
“Propaganda”, what does one think of when approached with this term? Would one think it was of a negative or positive implication? What about the connection it had with the holocaust, would it then be considered negative? Did the Nazis use the role of propaganda? Propaganda played an extremely large role in the Nazi’s rise in power, the brainwashing of the Germans to detestation and ultimately killing the Jews. The power of influence and how it was used through various forms of media to gain a stronger anti-Semitic than they had already had. The anti-Semitism that was already apparent, the Germans naturally despised Jews. The Jews were always held responsible; several times Germans blamed them for the decline in Germany’s economy and everything
`We must remember that in time of war what is said on the enemy’s side of the front is always propaganda, and what is said on our side of the front is ‘’truth’’ and righteousness, the cause of humanity and a crusade for ‘’peace’’.’’- Walter Lippmann
“In the year of 1933-45, how far was propaganda the most effective tool at keeping control in Nazi Germany?”
“Negative advertising gets the supporters committed and excited” (Bike 1). What Bike is trying to say is that negative advertisement gets people excited and wanting to look into that specific person. This essay is going to be about how negative advertisement should be allowed. People should have the right to pledge whatever they want to pledge in. “ A ban on negative political advertising would open the political world up to those who don’t want to be expose themselves to media bullies” (Admin 2). I believe that if people are scared to expose themselves then they must have something to hide. Even though negative things said about those candidates are not true, I believe that negative political advertisement should be allowed because negative advertisement makes people want to look more into that specific candidate and we are emotionally attached to negativity.
Chomsky examines and explores the use of propaganda in the mass media. His focus remains on the “elite” as he would call them, or the corporations and politicians that control the mass media in our country. He speaks of how the U.S. government used propaganda in order to gain support for our country’s involvement in wars from Wilson’s presidency to Bush Sr., and now in our so-called “War on Terror” brought upon by George W. Bush. He explains how he believes this elite group of people control the minds of those that are less educated, and without an open minds. He believes that propaganda has been used through the mass media to guide this population towards supporting political interests.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
However, the positives are more noticeable than the negative effects. Consequently, advertising may be one of the best tools to distribute information to the public.