News Coverage of Political Campaigns
and its Negative Affects
Have you ever turned on the TV to watch the news during election year? News programs constantly bombard the public with campaign coverage that negatively affects the way people vote. The most noticeable effect the TV news media causes is a decrease in voter attendance at the ballot boxes. News coverage of political campaigns reduces voter turnout because of the negative campaign tactics used by candidates and their parties; exit polls that predict the outcome of an election; and the public's perception that the media can be bought to influence people to vote for a certain issue or candidate.
Voter turnout has significantly dropped from 75 %-85% in during the 19th century to fewer than 55% in modern day elections as written by Pierce Lewis of American Demographics (Page 20). The result of low voter turnout reveals a broad dissatisfaction and unconcerning attitude towards politics from America's citizens. The main cause for this public attitude in current voting is the news media. What better place is there to display all the events of pre-election activities?
The first and most effective discouragement to voting is exit polls that predict the outcome of an election or in modern terms "electronic forecasting." Exit polling on or before Election Day has become the predominant method used by mass media in American politics for predicting outcomes of elections according to George Bishop and Bonnie Fisher of Public Opinion Quarterly (Page 568). In most recent elections exit polling has grown into an even more complex mass survey medium with institutions such as Voter Research and Surveys (VRS) of New York who provide polling results for massive television netwo...
... middle of paper ...
...n of media and government resulting in an even less voter turnout.
If only news media were totally factual and neutral in their coverage of election events the voting population may begin to rise again promoting a true non-bias exercise of democracy
Bibliography:
Works Cited Page
Barrett, Laurence I. "Getting down and dirty (presidential
Campaign)." Time March 1992: 28-30
Bishop, George F. "Secret ballots and self-reports in an exit poll
experiment." Public Opinion Quarterly 59.4 (Winter 1995):
568-569.
Lewis, Peirce. "Politics: who cares? (voter turnout for 1992
Presidential elections) (cover story)." American
Demographics 16.10 (Oct. 1994): 20-27
Rouner, Donna. "How perceptions of news bias in news sources
Relate to beliefs about media bias." Newspaper Research
Journal 20.2 (Spring 1999): 41-50
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
Voting is one of the citizens’ rights living in a country. In the past, not everyone can vote. Voting used to be for only white American men. However, our ancestors fought for that rights. Eventually, any American who are older than eighteen can vote, despite their race or gender. In addition, voter turnout is used to keep track of the voting. It is the percentage of eligible voters who cast a ballot in an election. Unfortunately, the voter turnout has been decreasing over time, and it means that there are less and fewer people who actually show up and vote. This essay will discuss the voter turnout in Harris County, Texas.
The United States national elections have been experiencing a steady decline of eligible voters showing up to vote. This steady decline has been ongoing since experiencing a significant increase in voter turnout from 1948 through 1960. Over the years there has been significant, meticulous research done to try to pinpoint the cause of the decline in voter turnout over years. All of this research has led to the production of an enormous number of literatures written on the perceived causes. The vast amount of literature produced has led to a number of competing explanations about this decline. The quest for the answer to the question of, why this decline in voter turnout, is very important for an overwhelming majority of Americans and our democratic system because the people/voters can only truly be represented by our government if all eligible voters go out and vote. For this paper I will examine four theories that attempt to explain the decline. The four theories that I will discuss are voting barriers, campaign contributions, negative campaign advertising, and finally the cultural explanation. However, through thorough exploration and critiques of the strengths and weaknesses of these four theories, we will find that the cultural explanation theory is currently the most persuasive theory in the group. Finally, I will also explore some reasons as to why citizens do vote as well.
Among the many ways Americans can participate in politics, voting is considered one of the most common and important ways for Americans to get involved. The outcome of any election, especially at the national level, determines who will be making and enforcing the laws that all Americans must abide by. With this in mind one might assume that all Americans are active voters, but studies show the voter turnout is actually astonishingly low. With this unsettling trend it is important to know what statistics say about voter turnout as was as the four major factors that influence participation: Socioeconomic status, education, political environment, and state electoral laws, in order to help boost turnout in future elections.
The record distrust in the media, based on a survey conducted Sept. 6-9, 2012, also means that negativity toward the media is at an all-time high when election happens. This reflects the continuation of a pattern in which negativity increases every election year compared with the year prior. The current gap between negative
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
A new strategy has come into view recently, which may result in actually reversing the trend of increasing the electorate outright. So far in 2011, 14 states have enacted 19 new laws and 2 executive orders placing new restrictions on voting and registration, which could diminish voter turnout in 2012 (Weiser and Norden 2011). These laws cover a wide array of issues; ranging from restrictive voter registration and voter id laws, to even reducing the days which people were able to vote. The Brennan Center for Jus...
Voter turnout has been declining in the United States throughout history through the potential voters’ personal choice not to vote and ineligibility. According to research a large percentage of individuals are not voting because political parties fail to appeal to the voters and this leads to the voting population losing interest in the campaign, while others postpone registering and by the time they realize their delay the election is upon them.
The media in the U.S. presidential election is supposed to accurately portray what is going on without distorting or editing it. However, with the media the way it is today, this is usually not the case. While there are people who believe the media is good at showing the 2016 election, there are others who do not. The advantages of media are it is easily accessible, it is cheaper to get information everywhere, and it shows more of the candidate’s lives than before. The disadvantages of media are it can be distorted, it is not trustworthy all the time, and it focuses on the two major parties without talking to a great extent about the lesser parties.
In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016).
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
Overall, print media has a great effect on shaping the minds of the masses, but in a very different way than that of broadcasted and social media. For one, it is arguably more selective than its other sources, as it can be easily taken out of context and altered by editors to achieve a certain result, or get across a very specific concept. Second, print media, while it can and many times does include important data and information, can also be filled with campaign hoopla, distracting its readers from the true issues and values of the candidates. Rather, campaign hoopla focuses readers on who is ahead during a specific time frame, and other trivial information to voters in the long run of an election. However, such disadvantages can also be turned into positives for the written media as a whole. For instance, the ability of the written media to alter data can be used to the benefit of its
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
It is the role of the mass media to keep the general public informed and up to date with current news and events in their community, state, country, and around the world. In politics the media can either build or damage a political figure by changing the public’s opinion. Many people depend heavily on television as their source of information where they see or hear about political issues, events, and policies because television is the single most powerful medium of global communication and nightly newscasts are the most frequently watched source of information for the public. (Forum) The mass media is everywhere we turn, from television sets, to airwaves, to print, and even the Internet.