The Effects of Levels of Processing on Memory

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The Effects of Levels of Processing on Memory

PB1: Identify the aim of the research and state the

experimental/alternative hypothesis/es.

(credited in the report mark scheme)

To show how different levels of processing affects the memory.

“People who process information deeply (i.e. semantic processing) tend

to remember more than those who process information shallowly (i.e.

visual processing).”

PB2: Explain why a directional or non-directional

experimental/alternative hypothesis/es has been

selected. (I mark)

I have used a directional experimental hypothesis because past

research, such as that by Craik and Tulving (1975) has proved this.

PB3: Identify the chosen research method (experimental, survey,

observation or correlational research) and if appropriate, the design

used. (1 mark)

I am using a lab experiment as my research method. I am using an

independent groups design.

PB4: Identify the advantages(s) and disadvantage(s) of the chosen

research method.

(2 marks)

The activity is artificial. However, the findings can be used to help

improve the memory. The study is well controlled, so it is unlikely

that there are any other factors affecting the findings. However, some

participants may guess the aim, and may either try to help the

experimenter or hinder. As I am using an independent groups design,

there will be no problem with order effects, but individual

differences may have an effect on the results.

PB5: Identify potential sources of bias in the investigation and any

possible confounding variables. (2

marks)

Individual differences may affect the findings. For example, the

individual may not understand a particular word, and therefore will

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