The Effects of Adverstisements on Teenagers

1153 Words3 Pages
bulb-icon

Recommended: Negative effects of advertising on children

“Advertising is the rattling of a stick inside a swill bucket”-George Orwell. Since 4,000 B.C, there have been all types of advertisements, like billboards and advertisements from outside your home, just to get customers to buy goods or services. Advertising is a form of marketing communication that is used to persuade an audience into taking or continuing to take some action. There are different types of media that advertising use, such as magazines, televisions, newspaper, radio, pop-up ads on the computer, etc. Advertisements in colonial America, was frequently announced about goods which were persuasive and with little description. Benjamin Franklin’s Pennsylvania Gazette reached out to readers with new devices like headlines and illustrations, which gave a visual view and a description. The 18th and 19th century advertisements were not only for consumer goods. Now in the 21st century, an average of 40,000 ads have been seen by people on the internet per year. Different topics from health to fashion to foods are being talked about in every other ad for any type of service. Everyone is affected by advertising, but the people most vulnerable would be teenagers. It has a pervasive influence on teenagers. Advertisement has a huge affect on the lives of teenagers.
Advertisements affect teenagers influence on alcohol and drugs. “Many teenagers experiment with alcohol. By the time they reach their mid teens, around one in two consume alcohol at least occasionally while increasing numbers drink to the point of drunkenness” (New Medical Pg.1 Parag. 3). This demonstrates that teenagers are very curious when it comes to alcohol and when it is football season all they advertise is alcohol and food for watching the games for a fun time. J...

... middle of paper ...

...nd Negative Affects Ads Have On Children." N.p., 22 Mar. 2013. Web. 05 May 2014. .
Ransohoff, Julia. "How the Media Affects Teens & Young Adults." Media. N.p., Sept. 2013. Web. 05 May 2014. .
Shafi, Suman. "Positive and Negative Influence of Media Among Young People." The Order of Never Hide. N.p., 12 June 2012. Web. 05 May 2014. .
Strasburger, Victor C., MD. "Children, Adolescents, Substance Abuse, and the Media." Children, Adolescents, Substance Abuse, and the Media. 2013 © Copyright American Academy of Pediatrics. All Rights Reserved., 27 Sept. 2010. Web. 05 May 2014. .

Show More
Related

  • The Myth Of Choice: How Junk-Food Companies Target Our Children

    660 Words  | 2 Pages

    George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Money Advertisers Targeting Youth

    1266 Words  | 3 Pages

    advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.

    Read More

  • The Media Influence on Body Image

    926 Words  | 2 Pages

    Strasburger, V., & Donnerstein, E. (1999). Children, Adolescents, and the Media: Issues and Solutions. Pediatrics, 103(1), 129-139.

    Read More

  • Media Panics

    996 Words  | 2 Pages

    A media panic, or often referred to as a moral panic, is a term that describes how the media is formulating issues amongst our society. Over time, our culture has shifted and caused many conclusions regarding media panics and the relationship between youth and the media culture. Based upon previous knowledge and course readings, I have drawn a very disturbing conclusion; this being that no matter what age, children are willing or non-willingly now under surveillance to determine what kind of role media is playing in their lives. With what I have gathered from the readings and class lectures, most authors strongly believe that different forms of media directly influence children's thinking or perception. What authors and researchers continue to imply is that there is a direct correlation to what youth today see in different forms of media and their behaviours.

    Read More

  • Literature Review Of Teenage Sexuality And Media Practice

    1279 Words  | 3 Pages

    The Media Practice Model, originated by Steele and Brown in their initial 1995 study on adolescent behavior, uses three of five key concepts to characterize how adolescents shape their own lifestyles in pertinence to the media: Selection, Interaction, and Application. (Steele, 1999, p.334) The effects of mass media on adolescent life practices is exceptionally important to social work research and practice because teens, similarly to adults, are influenced greatly by the media. Unlike adults, however, adolescents lack the experience and knowledge to understand that much of the media is fabricated that life practices that are detrimental to one’s health should not be influenced as greatly by the

    Read More

  • The Power of Advertising on Teens

    1394 Words  | 3 Pages

    People may not agree on whether advertising has a negative or positive effect on teens, but they do agree that teens are targeted in the advertisement world. Teens see so much advertising that some do not even notice it because there is so much of it. Because of how easy it is to reach teens and the amount of money in the teen marketplace, advertisers will continue to focus on them. Advertisers try to discover early on teen’s likes and wants. They hope to influence the teens while the teens feel that they influence the marketplace and ultimately have the freedom of choice and buying power.

    Read More

  • The Exploitation Of Children In Television Advertising

    4398 Words  | 9 Pages

    Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.

    Read More

  • Influences Of Social Media

    1086 Words  | 3 Pages

    Mokeyane, K. Nola. "Media's Positive & Negative Influence on Teenagers." Everyday Life. Globalpost, Web. 21 Jan. 2010.

    Read More

  • Violent Video Games Contribute to Youth Violence

    1447 Words  | 3 Pages

    ..., DF (2010). Generation M2: Media in the lives of 8-18 year olds. Merlo Park CA: Henry J Kaiser Foundation

    Read More

  • The Dark Side of Advertising

    2343 Words  | 5 Pages

    Advertising is a pervasive influence on children and adolescents. Advertising is a mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. “The idea is to drive consumer behavior in a particular way in regards to a product, service or concept” (What is Advertising 1). Many young people view more than forty thousand ads per year on television alone and increasingly are being exposed to advertising on the internet, magazines and schools. The advertising industry spends twelve billion dollars per year on ads targeted to children, bombarding young audiences with persuasive messages through media. This targeting occurs because advertising is a two hundred and fifty billion dollar a year industry with nine hundred thousand brands to sell, and children and adolescents are attractive consumers (Childrem, Adolscents and Advertising 1). Advertising has a negative effect on all humans, but their main target is children; therefore, there should be less amount of commercials exposed through media, magazines and schools. Since children are more impressionable than adults, they are fertile ground for advertisers. When children have role models, they are usually the people who appear on the television screen in front of them. The children will mimic the poor quality of their role model’s actions and later it will become their future lifestyle.

    Read More

  • Advertising is Informative, Yet Manipulative

    702 Words  | 2 Pages

    Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

    Read More

  • Advertising: The Influence Of Advertising

    1451 Words  | 3 Pages

    Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed to by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture, which makes teenagers most pervasive to wanting to fit in.

    Read More

  • Advertisement

    763 Words  | 2 Pages

    Advertising has been around for many decades. It is used to promote company products and services. Advertising has negatively influenced the way of thinking for children and teenagers of this generation. It has affected their younger audiences diet, increased consumerism in children, and made changes in their attitude.

    Read More

More about The Effects of Adverstisements on Teenagers

Open Document