The ERP Simulation

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The ERP simulation was wonderful since it provided us the real world experience of a retail business. Though my team lost about 11 million dollars in the simulation, I acquired three main takeaways that the SAP cannot make decisions automatically, elasticity of a product demand matters, and marketing budget should be used very carefully.
SAP did a great job in telling us the performance of the market and the performance of our company, so we knew if our strategy worked successfully. However, SAP did not tell us which way we should go. We knew we needed to adjust the prices and marketing spending on product, but we did not know whether we should increase or decrease prices and spending on marketing. In a word, SAP is a great tool for gathering

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