The Salvation Army in South Africa released an ad during the time of the social media craze of “the Dress.” In the advertisement, a reference is made regarding the picture of “the Dress,” in which it appeared to viewers as blue and black dress and to others as white and gold dress. In the advertisement, however, the Salvation Army dresses a young woman around the age of 20 years-old in the controversial-colored clothing. Upon closer examination, viewers can recognize black and blue bruising on various areas of the woman’s body. The advertisement states, “Why is it so hard to see black and blue. One in six women are victims of abuse. That’s not illusion.” The ad effectively utilizes relevance and timing to convey the message of domestic abuse of women, and provides viewers with a reality check of what is really important. Through the use of allusion, logos, and pathos, the advertisement highlights an issue that is more crucial than a viral picture, and …show more content…
The advertisement uses a statistic to highlight the number of women who experience abuse. The advertisement states, “One in six women are victims of abuse.” By including numbers and statistics in the advertisement, the Salvation Army effectively made the ad more believable through the use of facts. A logical standpoint, the use of real facts, convinces viewers to recognize the reality of domestic abuse. By applying a number to the issue, more light is shed on just how real of a problem domestic violence of women is. In other words, with the statistic, more people perceive just how common domestic abuse of women is in society. The too high of a percentage of victims, as identified by the statistic, should be a concern for viewers. All in all, the Salvation Army emphasizes the concern of the high rates of women violence victims with the incorporation of the statistic in the
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
In Rereading America excerpts by Jean Kilbourne’s “Two ways a Woman Can Get Hurt”: Advertising and Violence” and Joan Morgan entitled “From Fly-Girls to Bitches and Hos,” both authors focus on gender inequality in America. In doing so they are trying to explain to the audience about the status of women in the men dominated society. Both articles discuss the violence and exploitation of women and demonstrate the power of media and the entertainment world based on our attitudes that influence our behavior as men and women. Both selections also make readers think about the current status of women in the society and the media’s role in a way of effective gender roles among society. Kilbourne and Morgan provide the different examples in their own ways to support their selections and ensure to make their essay successfully persuasive by demonstrating their point of view, while still reaching the same conclusions. Kilbourne takes a calm approach to explain to the readers how the objectification of women in advertisements constitutes a form of cultural abuse, while Morgan adopt a very aggressive way to express her point of view. Comparing Morgan’s tone with Kilbourne, Morgan’s aggressive approach might leave readers disinterested to read her selection.
The woman in the visual is wearing the dress that was an internet sensation for tricking the naked eye. Some people saw the dress in the colors black and blue, while others saw the dress in gold and white. This optical illusion is used in the PSA, showing the dress in gold and white. This relates to the question of asking why it is so hard to see black and blue. By showing the dress in gold and white rather than black and blue, the Salvation Army and Carehaven are insinuating that the audience is unable to see something so obvious right in front of them. Viewers of the PSA will most likely recognize the dress from the internet and understand the relation between the statement and dress. While the woman is not wearing the black and blue version of the dress, she has black and blue over the rest of her body in the form of bruises. The organizations want their audience to see this black and blue, rather than focus on the color of the dress. Another piece that is relatable to the audience is that the dress the woman is wearing is tight, and some people may call it provocative. The PSA says that "the only illusion is if you think it was her choice." This brings the focus back to the optical illusion dress, but also insinuates that just because the woman is wearing a tight dress does not give anyone the right to abuse her. As noted as a logical appeal, the PSA gives the statistic that one in six
Thus, we can assume that the audience itself, the members who believe in the content of ads and its sincerity, as well as, people who agree with the portrait of the women that is being created are the only prisoners in this particular situation. “To them, I said, the truth would be literally nothing but the shadows of the images” (Plato 868). On the other hand, according to the Jean Kilbourne, author of “Two Ways a Woman Can Get Hurt” what is not mention to the public is the fact, that many women from the very young age during the process of finding out the truth and being blinded by the “light” are fighting with depression, low self-esteem, eating disorders and sexual harassment. “I contend that all girls growing up in this culture are sexually abused – abused by the pornographic images of female sexuality that surround them from birth, abused by all the violence against woman and girls, and abused by the constant harassment and threat of violence” (Kilbourne
There are many places that women can go for protection, such as shelters and many support groups. Educating woman about the cycles of domestic violence can decrease cases in the county. The support groups can also break the silence of a woman being abused and she will be able to speak out into a group of other victims. These groups make women feel that th...
The Government of Ontario created a Public Service Announcement that shed light on sexual harassment and violence. 1 in every 6 American women are exposed to some type of sexual harassment/violence (Rape, Abuse, and Incest National Network). This particular PSA focused on men with negative motives creating these acts of violence and bystanders not taking any action to help the women who are subject to these acts of violence. The Government of Ontario’s commercial reached their audience through appalling scenes, striking facts about sexual violence, and an appeal to emotion and logic.
During the 1980s and 1900s, domestic violence was one of the most unreported crimes that involve females and males getting hurt and dying. Kicking, choking, killing, and saying brutal or despise words that could hurt the victims physically or emotionally are considered domestic violence. In fact, many victims are afraid to seek for help. According to “The Domestic Violence Resource Center (DVRC), women account for approximately 85 percent of all intimate partner violence, with women aged 20-24 at greater risk” (Batten, par.16). Most pregnant women are at risk as well. “But underlying approach is still one that assumes the perpetrators are men and the victims are woman” (Haugen, par. 1). Moreover, both males and females believe that domestic violence is a solution to their issues.
Statistical evidence can be used to stress the seriousness of domestic violence and the importance of having women’s shelters dispersed throughout the nation. According to recent surveys, one in every three women will experience domestic violence at some time during her lifetime. Domestic violence is also the leading cause of injury to women, with the abuser usually being a member of her own family. Finally, up to ten million American children witness some type of domestic violence every year (Fantuzzo and Fusco, “Children’s Direct Exposure to Types of Domestic Violence Crime: A Population-based Investigation”). These statistics show that domestic violence is a reality and that the efforts of women’s shelters are not in vain.
Most people don’t know this about Jared but when he was over 245 pounds and still living at his parents house, his father Norman Fogle, who is a doctor, wanted to come into his room every night to check his blood pressure to make sure he wasn’t dead. When Jared went to Indiana University, he lived across the street from a Subway. He would go over there twice a day to get a sandwich and that is how it all started. The story about him eating Subway sandwiches that made him lose weight was the major part of Subway’s marketing campaign for 16 years. Since the headlines that have been swirling around since June 2015 of Jared’s investigation of having child pornography, Subway has been quiet.
This further confirmed that more women fall victim to domestic violence at the hands of male attackers than any other cases of domestic violence. Yet the targeted audience was men, this advertisement was run during the super bowl where the primary audience is men. Along with men being the primary attackers in cases of domestic and sexual assault. They wanted them to see the pain behind their actions as well as provide them a way to become advocates against domestic and sexual
Kilbourne, Jean. “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence” Free Press. (2000): Web. 27 Feb. 2014
For example the ad using a female model for the visual feature and textual input such as “ensure that these women get the help they need”. The reason why this is their target audience, is because statistics show that women are abused more often in a relationship than men. This ad doesn’t just
In 2015, the Salvation Army launched its domestic abuse advertisement, (The Salvation Army, 2015) featuring the iconic ‘Dress.’ The infamous dress caused international debates as many argued the dress to be either white and gold or blue and black (Visentin, 2015).The target audience are those who are active on social media as they will understand the visual reference. Through their advertisement, The Salvation Army want to raise awareness for domestic abuse victims and to influence their audience to help those in abusive situations. To achieve their goal, they rely heavily on pathos.
2015 Commercials: In 2015, the commercials took a new direction and began to reflect on the larger issues of society to attract the public, break the stereotypes and create a new perception of Barbie. In the new campaign, “Imagine the possibilities,” Mattel decided to fight the idea that girls should play “doll house” because that’s what they will do in the future. In the ad, young girls are placed in situations of adults of everyday life. They take people by surprise as they turn into teachers, veterinary, football coaches and other professions.
LIVE BOLDER. LIVE LOUDER. LIVE FOR NOW. These are the texts displayed during the final seconds of the new, heavily controversial, Pepsi commercial, featuring model Kendal Jenner, protestors, a line of police officers, and of course, lots of Pepsi. But when the ad was released… backlash struck, or should I say, “backwash?”