Barbie Commercials

2015 Commercials:

In 2015, the commercials took a new direction and began to reflect on the larger issues of society to attract the public, break the stereotypes and create a new perception of Barbie. In the new campaign, “Imagine the possibilities,” Mattel decided to fight the idea that girls should play “doll house” because that’s what they will do in the future. In the ad, young girls are placed in situations of adults of everyday life. They take people by surprise as they turn into teachers, veterinary, football coaches and other professions. With this incentives offered by the media, playing with Barbie’s would bring children an imaginary way of anticipating their future social roles as adults.

“It’s true this ad is light on the pink,

This new step is giving Mattel a new direction by breaking gender and color stereotypes.

The evolution of Barbie: 2016 has begun with changes to Barbie. After more than half a century helping to dictate a standard of beauty unrealistic for most women and girls, Mattel decided to diversify. With the whole world fighting so there is not any "standard body " like the doll that was too thin, which has proportions that if transported to a human, would be bizarre. Now, the doll body has four types of hair, and 24, seven tones skin 22 and eye colors. “The Evolution of Barbie” commercial explains how the process of creation of new dolls started, explained by the designers, and shows the importance of it through comments of major consumers, the children. The girls in the video say how “it’s important for Barbie to look different, you know like the real people in the world” and how “it’s kind of cool to have people look different.” In 2015, Mattel had suffered a decline of 14% of global sales of the doll over the previous years. The purpose of this marketing was very smart and reinforces the theory to be a strategy to increase multinational toy sales. That’s because it’s pretty obvious that a brand produces to