The Government of Ontario created a Public Service Announcement that shed light on sexual harassment and violence. 1 in every 6 American women are exposed to some type of sexual harassment/violence (Rape, Abuse, and Incest National Network). This particular PSA focused on men with negative motives creating these acts of violence and bystanders not taking any action to help the women who are subject to these acts of violence. The Government of Ontario’s commercial reached their audience through appalling scenes, striking facts about sexual violence, and an appeal to emotion and logic. The Government of Ontario published the #WhoWillYouHelp commercial, and it created a lasting impact on the people who viewed it. The shocking advertisement …show more content…
This PSA shows directly how women are affected by sexual violence in many differents areas of life. Numerous women were under the power of a man in this video and many witnesses were there to accompany the person. The Government of Ontario displayed through their Public Service Annoucement that when there is acts of sexual violence occur , there is someone able to help but they “kept their mouth shut” and “didn’t tell anyone”. There were many different contributing factors to the acts of sexual violence: these include age, race, workplace, social event, school etc. But all of these scenes in the PSA are alike because of the people who did not help her. The outcomes of each scenario were changed because someone decided to stand up against the violence. The PSA includes these outcomes because it shows what a difference people can make in the lives of the women who are affected by these actions. “Thanks for getting help,” “Thanks for telling the bartender,” “Thanks for stopping him,” are all direct words from the mouths of the women who were undergoing sexual harassment or violence. The commercial shows that those women wouldn’t have been helped if the sexual violence hadn’t been stood up to and stopped all
Since the second wave of feminism in the 1960’s women have demanded for equality rights. The R V. Ewanchuck case created many disagreement’s with feminists on the topic of rape myths. It has not only been seen as a precedent for the criminal law but as well an eye opener for the society to create awareness for this act. Since society continues to support most rape myths, it overlooks the act itself and puts the blame and responsibility on the victim as opposed to the perpetrator. This has created a rape culture within society. The term rape culture was created to demonstrate the ways in which victims were blamed for sexual assault, and how male sexual violence was normalized. Feminists are exploring the world of rape myths in Canadian law
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
"Violence against women-it's a men's issue." Jackson Katz:. N.p., n.d. Web. 15 Apr. 2014. .
In what is sure to be a very solemn matter for all American students and their families across the country , in January 2013 , President Obama, the office of the Vice President and the White House Council on Women and Girls converged and issued a renewed call to action against rape and sexual assault report which analyzes the most recent reliable data about this issue and identifies who are the most in peril victims of this malefaction, investigates the costs of this violence both for victims and communities , and describes the replication very often inadequate of the US malefactor equity system.
...ough group and individual models of deviant behaviour. The patriarchal pedagogy and structures that set the stage for permitting sexual assault to occur historically, still continue today, although in more subtle ways. Women are still seen as the property of men, and are protected as such. Men and women are still taught to occupy very different roles in today's world. Men are usually in power positions, especially of an economic nature, and women are seen as passive. Marxist-feminist and differential identification are two theories that can be used to effectively explicate the cycle of sexualized violence in Canadian society today. In order to deal with the occurrence of sexual assault in our society, we must examine its causes more deeply. We must understand the sociology of sexualized violence in order to effectively explicate its groups and individual dynamics.
Kilbourne, Jean. “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence.” From Inquiry to Academic Writing: A Text and Reader. 2nd ed. Eds. Stuart Green and April Lidinsky. Boston: Bedford/ St. Martin’s, 2012. 459-480. Print.
Today, Native American women continue to be victimized and remain vulnerable targets within, their communities, reservations, tribal law enforcement agencies, and federal law enforcement agencies. In order to restore peace and justice for Native women we first need to have critical and substantive discussion regarding all aspects of sexual assault on r...
In the single year of 2009, there were 460,000 reported incidents of sexual assault against women in Canada (“Criminal Victimization in Canada” 1). Amnesty International once stated that aggression against women “is so deeply embedded in society that it often fails to garner public censure and outrage.” This is evidenced by the fact that only roughly 10% of all sexual assaults are revealed, and to exacerbate the circumstances, women are frequently repudiated, blamed, and dispensed apathetic or cruel manipulation (“Violence Against Women Information” 1). Women’s rights are constantly defiled through domestic violence, and yet it is still abounding and ubiquitous in developed countries. Indeed, every six days, a woman in Canada is brutally killed by the one whom she considered her loving male partner. With every year that passes, approximately 362,000 children are witness to violent parental episodes in Canada. Witnessing violence can disturb the development of children and can eventuate in
... goal as feminists is to end gender-based violence, we must look at how dominant news outlets shape messages of sexual assault.
Sexual assault is defined as a type of behaviour that occurs without explicit consent from the recipient and under sexual assault come various categories such as sexual activities as forces sexual intercourse, incest, fondling, attempted rape and more (Justice.gov. 2017). People often become victims of sexual assault by someone they know and trust (Mason & Lodrick, 2013) which is conflicting to the public’s perception and beliefs that offenders are strangers. Women are the main victims for sexual assault and are 5 times more likely to have been a victim of sexual assault from a male (Wright, 2017, p. 93). Men are victims of sexual assault however only 0.7% of men, compared to 3.2% of women, experience some form of sexual assault which highlights how vulnerable women are compared to men. Sexual assault is publicised and exposed in the media, however is often
As the term “rape culture” grows in popularity, it is imperative to break it down to understand what it actually means. According to a report by the Marshall University Women’s Center, “Rape Culture is an environment in which rape is prevalent and in which sexual violence against women is normalized and excused in the media and popular culture”. Rape culture is supplemented by the objectification of women’s bodies, glamorization of sexual violence, as well as many other saddening realities in society. A sad outcome of rape culture in todays society is that women are often seen as the one at fault in rape. Commonly excuses are immediately made for them men, such as blaming the girl for being too intoxicated, blaming the girl for the way she was dressed, or even blaming the girl for speaking out about it at all. A perfect example of rape culture in the media took place in Steubenville, Ohio. A 16-year-old girl, incapacitated by alcohol, was gang raped by two high school football players who then shared photos of the assault on their social networking sites and with their friends. Immediately, mainstream news and media began to blame the victim saying she should not have chosen to get so intoxicated in the first place. The two boys were given the minimum allowed sentence of 1 and 2 years. This court case caused an uproar and a
At the 2016 Academy Awards, Lady Gaga took the stage for her performance of “Til It Happens to You” from The Hunting Ground – a documentary highlighting the nature of rape and sexual assault on college campuses in the United States. This powerful performance featured dozens of sexual assault survivors joined hand-in-hand, and was introduced by U.S. Vice President Joe Biden, who brought light to his previously launched campaign against sexual assault called It’s On Us. The aforementioned celebrity engagements are only a piece of the larger conversation about rape and sexual assault on college campuses that has become increasingly prevalent in recent years. Whereas this discussion has brought significant attention to the issue of these crimes
This further confirmed that more women fall victim to domestic violence at the hands of male attackers than any other cases of domestic violence. Yet the targeted audience was men, this advertisement was run during the super bowl where the primary audience is men. Along with men being the primary attackers in cases of domestic and sexual assault. They wanted them to see the pain behind their actions as well as provide them a way to become advocates against domestic and sexual
Last week the White House released a short, celebrity packed, 60-second public service announcement (PSA) on the topic of sexual assault. 1 is 2 Many addressed those who are in control of preventing sexual assault as its intended audience was those who can put a stop to sexual violence: the perpetrators or would-be offenders. Although this one minute announcement completes the task of bringing sexual assault to the forefront of discussion, it fails to encompass central issues of rape culture: societal perceptions, the victim, and the justice system. Sexual assault is a phenomenon that has been around for centuries. The culture of sexual assault is rooted in both legal practices and societal perceptions; in order for its reforms to be effective, they need to target both aspects of rape culture, as one factor by itself is not enough to maintain reforms and foster needed change. The culture of rape—how it is defined, its victims and its offenders (and how they are perceived by society), myths, and its laws—has changed throughout the years, and in particular during the first wave of legal reforms in the 1970’s. Although these legal and social changes are improvements from past conditions, they can be further developed and expanded.
Domestic violence happens to millions of homes every year. Consequently, the public “saying no” to domestic violence, victims, now less self-conscious to have been victimized, are able to talk about their wrongs, and can summon the help to prosecute their perpetrators, both in criminal and civil stadia.