The Culture of Consumption: Production of Space

1324 Words3 Pages

The everyday spaces of our lives express and reinforce certain understandings of

different aspects of identity such as race, class, gender, age, etc. The special construct of spaces

tell us, both discreetly and indiscreetly, what types of people and activities are welcome, and

what types are not. Spaces are habitually designed with the purpose of eliciting a certain kind

of behavior from people. By looking at the build environment as well as the everyday practices

of spaces, we can interpret them. This paper will document a “mini-ethnography” of Marshall

street in Syracuse, New York (Winders, 2011). It will look at how the built environment of

Marshall Street, as well as people’s daily practices at this site, produce a consumer space,

exploring the relationship between the built environment and the utilization of the space.

Furthermore, it will examine how these two components encourage consumerism and

discourage non-consumerism. Lastly, this paper will argue the understandings of class that are

embodies in and reinforced through this space (Winders, 2011).

Walking along Marshall Street it is clear from observing both the physical design of the

space and the activity it embodies that this is a space of consumption. There are some very

explicit indicators of the physical layout that target consumption. For instance the street

is plastered with advertisement for consumption from the lampposts to the signs on the

sidewalks. There is advertisement for the Marshall Street businesses on the street on the

sidewalk signs, advertisement for various Syracuse sites such as the local bowling alley on the

streetlight signs, as well as many advertisements for Syracuse University. This is the more

obvious ...

... middle of paper ...

...hall Street it is clear that the everyday spaces of our lives

influence us in ways that we do not consciously perceive. The physical design of a space

influences what we do in that space, and perhaps just as importantly, what we do not do. The

design of Marshall Street encourages consumerism. Seemingly insignificant design features

such as parking or benches play a part in how people “negotiate” spaces (Winders, 2011). The

physical design, as well as the activity it helps to instill, express and strengthen in us powerful

ideas of different aspects of identity, such as class. However, the physical design of a site is not

the sole producer of space. The activity of its occupants plays an equal part. The two

determinants influence each other and the product is a space.

Works Cited

Winders, Jamie. 26 October 2011. “Economic Geographies, I”. GEO 171.

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