The Coolidge Effect: The Neurology Of Porn

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Like many other forms of addiction, pornography possesses a very strong neurological correlation. Much of what we know today about the neurology of porn is based on what scientists refer to as the Coolidge Effect. The name––Coolidge––originates from the former president of the United States Calvin Coolidge. The story, being quite comedic, coincidentally has deep connections with the understanding of addiction today and the basis for the neurological process of porn. The story originates from a vacation the Coolidge’s took (during his time as president) to a chicken farm. A farmer working on the particular farm quickly picked up on some of the whimsical banter both the Coolidge’s shared with each other and showed Mrs. Coolidge a rooster that

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