The Benefits Of Nestle

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Misani & Tencati, 2008). As a result, companies are devoting greater energy and resources to CSR initiatives (Bhattacharya & Sen, 2004). Porter and Kramer (2002) argue that organisations can gain the greatest competitive benefit when CSR activities offer unique value for beneficiaries while in accordance with company’s core competencies and capabilities. Thus, these activities must intersect between the economic gains and the social benefits. Google, the company with the most appealing work environment has placed a strong emphasis on their social responsibility program ranging from employee empowerment to fighting human trafficking and child abuse. Google aims to empower their employees by providing freedom to make decisions and take risks as the corporation believes that …show more content…

Nestle relies on over 5 million farmers in underdeveloped areas to source the raw materials necessary for productions (Nestle, 2015). Thus, Nestle took the initiative to develop and invest in the rural areas such as by improving their infrastructures as well as standard of living. For example, Nestle has significantly raise the standard of living in Moga, India as 90% of the homes have electricity and telephone ever since Nestle entered the community (Nestle, 2015). This initiatives does not only benefit the local community, it has also strenghten Nestle’s supply chain and trust within the country. Therefore, this enables Nestle work closely with the local communities and build a healthy society which is necessary for a productive workforce (Porter & Kramer, 2002; Vogel, 2005). In return, Nestle has successfully established their legitimacy and reputation as a socially responsible corporation by developing other rural areas in Brazil, China and other countries. Hence, Nestle has prospered from the initiative and so have the

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