The Australian Media Industry: The Decline Of The Australian Newspaper Industry

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Over the past twenty years, the Australian newspaper industry has changed significantly, yet remains to be one of the nation’s integral cultural industries. According to Roy Morgan Research (2015), newspapers continue to wield great influence since they reach 12.3 million of 23.8 million Australian residents each week (Australian Bureau of Statistics 2015). One of the impetuses of the changing newspaper landscape is media ‘convergence’: the dissolving distinctions between media systems, content, and trade (Cunningham &Turnbull 2014). This essay will argue that over the past twenty years, the Australian newspaper industry has been in decline, firstly because advertising revenue has decreased as technological advancements supplant the printed
For example, News Limited claims that the marketplace of ideas does not require independent regulation since audiences are already rational and able to recognise the truth (Flew & Swift 2013). On the contrary, the Independent Inquiry into the Media and Media Regulation found that audiences are often deceived by the press since media moguls promote their own monetary, political, and religious agendas (Flew & Swift 2013). For these reasons, it is necessary for an independent, government-funded regulatory body to be instituted in the
My opinion is that the present changes in newspaper policies and technologies will engender a future where the industry will be regulated by new and more independent regulatory bodies, and enforced by governmental policies which take into account the full digitisation of newspapers. Finally, if the press is to recover from its demise, it will be necessary for journalists to adopt more creative, narrative-driven styles of non-fiction writing. In these ways, over the past twenty years, the Australian print media has degenerated, so in an attempt to save the industry, in the future newspapers will be regulated by new authorities, completely digitised, and written in more creative

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