The Art Of Persuasion

How To Engage & Persuade Your Audience with Touch

How To Use The Methods Of Persuasion To Maximize Your Interactivity

Persuasion is at the heart of sales, marketing, branding and business in general. In this eBook you will learn how to engage and persuade your audience through a strategic interactive experience. Learn how to use touch to facilitate effective and meaningful communication with your customers.

Persuasion is at the heart of sales, marketing, branding and business in general. You are persuading people throughout the entire buyer’s journey to your brand, store, products, and more. You need to establish trust among your audience so they will invest in your product or services and you can use different marketing (read persuasive)

Ultimately persuasion = communication.

Persuasion is merely pointed, goal oriented communication. The goal though should be two pronged: your goal and your customers. To be persuasive you need know their needs, address their wants, and accurately present how you are the best one for the job.

Persuasive Marketing

Persuasive marketing is what all marketing and advertisement should aspire to and it begins with integrity. Integrity in this situation describes how well your persuasion tactics mirror what you actually offer. You need to both offer a great service or product and tell potential customers about it. Marketing is presenting yourself and what you have to offer in a clear, attractive, and expeditious manner to attract customers. Doing that well and with integrity is being persuasive.

To maximize the persuasiveness of your marketing efforts you must focus not just on how your marketing strategies are executed but also on how your efforts are processed by customers.

Ask yourself:

• “How is this marketing effort adding to the

Inspired by Psychology’s Elaboration Likelihood theory of persuasion we will go through required variables for successful persuasion and how to use go through these steps using interactivity.

Motivation to process

The first and most important step in persuasion is motivation to process. Motivation to Process is best described as creating an appealing opportunity where your audience will put themselves in the position to be persuaded. It is all about attracting your audience and engaging them with the interactive experience.

Honestly, successful persuasion requires your audience to want to be persuaded. Marketing website hubspot.com champions their own version of this step, attraction and engagement. This step is emphasized to create an effective marketing campaign. And if you think about it marketing campaigns are persuasive strategies.

So what does attraction and engagement mean and how will that make your audience motivated to process?

Attraction

Attraction is critical to a persuasive strategy. It is half of motivation to process. In an interactive experience you need to attract an audience-more specifically your audience. They have to want to touch your