The Advantages of the New Media Technologies

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The Advantages of the New Media Technologies

Portability is a big advantage of new media technologies and is being

touched upon by nearly all newly released technologies. Everything

that has been previously released is then re-released but in a smaller

version. One good example of this is the iPod. Although there original

iPod was a huge seller, selling 4.5 million in just 3 months, Apple

then decided to release the ‘iPod mini’. Even though it was only

possible to fit 1000 songs on the iPod mini it was still one of the

most anticipated new technologies of last year. They are now taking it

to another level where Apple is planning to release the ‘iPod shuffle’

which is only 3 inches long and 1 inch wide. The fact that many of the

top media industries are now releasing handheld versions of their best

selling technologies comes as no real surprise. Many industries are

finding that the market is slowly being saturated and is in need of a

few new ideas to fill it back up with. This is why new technologies

have been made and released so quickly. It gives the audience the

chance to take their favourite past times around with them e.g. TV,

film and music. Portability also opens up many other doors for certain

media industries. Again iPod is a good example of this. They decided

to expand on the idea of everything being portable and instead of

creating two separate new technologies they brought a visual aspect to

their original iPods to make the ‘iPod photo’. This meant that while

the audience is listening to music they can look at photos that can be

stored on the iPod.

Another advantage that new media technologies have to offer is the

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...ames, the internet or even your email via your TV. One more recent

addition is whilst watching the football it is possible to watch one

specific player the whole match or even watch more than one match at a

time by splitting the screen in two. Another advantage that ties in

with interactivity is increase choice. Like it was said earlier it is

possible to access more than one football match at a time. Also it is

possible to watch new films without having to go out and rent them.

All you have to do is press a button and you are presented with a list

of films that are available to you. So another advantage here is speed

of access. It is becoming increasingly easy to find what you are

looking for in a very short amount of time. With just one push of a

button a very wide variety of options is made available to the

audience.

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