Tesla's Sustainability In Australia

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OVERVIEW

Founded in 2003 and based in Palo Alto, California, Tesla Inc. develops electronic vehicles and sources energy from renewable sources in order to create a sustainable future. Tesla’s presence in Australia has significantly grown over the past years. Currently, Tesla has stores in Adelaide, Brisbane, Melbourne and Sydney for their vehicles. Recently, there has been growing effort from Tesla to improve their energy services in the Australian market. An example of this being in an article (Harvey, 2017), which discussed the largest lithium-ion battery system, which they created in South Australia, with the purpose of preventing another state-wide blackout.
Tesla’s values are based around creating a sustainable environment for society …show more content…

Tesla Motors has no suppliers within Australia because their manufacturing business is based in California and they source their materials from suppliers who are in the USA in order to reduce their costs as stated in an article (Cornell & Damodaran, 2014). They do, however, have a growing customer base in Australia. Australians are not the main consumers of electric vehicles because, charging stations in Australia are not common and are only available in major cities. However, there is still a growing interest in Australia for electric vehicles. Due to the lack of availability of electric vehicles in Australia, the number of users was relatively low. Although, it is not conclusive that Tesla cars are the main cars being preferred by Australians, there was a growth in the number of users of electric cars after Tesla’s Model S and Model X became available as shown in (VFACTS: Industry claims annual record, 2017). Thus, it can be interpreted that Tesla contributed to expanding the market of electric cars in …show more content…

The EVC’s research has identified the various benefits there are for Australia to gain from electric vehicles. (The State of Electric Vehicles in Australia, 2017) highlights that emissions can be reduced, public health can be improved due to decreased pollution and Australian jobs in sales, charging infrastructure deployment and manufacturing can be generated. Although there are many benefits, there are not many people buying electric vehicles in Australia. In 2016, Australia represented only 0.1 percent of buyers in the global market. This contrasts to the positive reactions from consumers toward electric vehicles. The main concerns were the lack of availability of vehicles at a reasonable price. Tesla’s electric cars are considered to be in the expensive range. Tesla could potentially develop a new, more affordable model, which consumers would be more comfortable buying. Although this new model may lack the superior quality of Model S or X, it will garner attention to Tesla’s brand, and if people can experience a cheaper model and be satisfied with it, they would be likely to buy the expensive models

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